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The Features of Online Tourism Information towards Young Traveler Satisfaction: A Case of Kuching the City of Unity

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  • Siti Aishah Ya'cob
  • Huong Kui Sieng

Abstract

Nowadays, online information serves many functions. Despite solely for shopping purposes, the online platform has tremendously served the worldwide community for information search related to travelling. Hence, the features of online information are critically important to be investigated, in understanding the factors that lead to traveler satisfaction. This study investigates the features of online tourism information that lead to satisfaction of the domestic travelers from Peninsular Malaysia and Sabah to Kuching city of Sarawak Borneo. This study proposes two factors, namely credibility of information and segmentation of information. There was a total of 247 sets of questionnaires completed by domestic travelers who visited Kuching city in the year 2015. It is evident that both credibility and segmentation of online tourism information have significant and positive relationships towards traveler satisfaction. In short, the findings of this study offer a clearer view on the credibility and segmentation of online tourism information from domestic traveler’s viewpoint.

Suggested Citation

  • Siti Aishah Ya'cob & Huong Kui Sieng, 2020. "The Features of Online Tourism Information towards Young Traveler Satisfaction: A Case of Kuching the City of Unity," Journal of Public Administration and Governance, Macrothink Institute, vol. 10(4), pages 250262-2502, December.
  • Handle: RePEc:mth:jpag88:v:10:y:2020:i:4:p:250-262
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    References listed on IDEAS

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    1. Roma, Paolo & Zambuto, Fabio & Perrone, Giovanni, 2014. "Price dispersion, competition, and the role of online travel agents: Evidence from business routes in the Italian airline market," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 69(C), pages 146-159.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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