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Collaboration As A Tool To Improve The Image Of Organizations

Author

Listed:
  • O.V. Kolesnikova

    (MPEI)

Abstract

The article discusses a tool that helps improve image, such as collaboration. More detailed links of scientific communities and large corporations are presented. Using the collaboration tool enhances the image of the business entity and provides sufficient advantages in the market and in its industry.

Suggested Citation

  • O.V. Kolesnikova, 2019. "Collaboration As A Tool To Improve The Image Of Organizations," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, December.
  • Handle: RePEc:mmb:journl:articl_v4_13_19
    as

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    File URL: http://www.marketing-mba.ru/article/v4_19/Kolesnikova.pdf
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    References listed on IDEAS

    as
    1. René Belderbos & Martin Carree & Boris Lokshin & Juan Fernández Sastre, 2015. "Inter-temporal patterns of R&D collaboration and innovative performance," The Journal of Technology Transfer, Springer, vol. 40(1), pages 123-137, February.
    2. Biggiero, Lucio & Angelini, Pier Paolo, 2015. "Hunting scale-free properties in R&D collaboration networks: Self-organization, power-law and policy issues in the European aerospace research area," Technological Forecasting and Social Change, Elsevier, vol. 94(C), pages 21-43.
    Full references (including those not matched with items on IDEAS)

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    Keywords

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    JEL classification:

    • O39 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Other

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