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The Role Of Employers' Organizations In Brand Building Of The Program "Environmental Design" In Saint-Petersburg State University

Author

Listed:
  • Petrashen Eugenia P.

    (St. Petersburg State University)

  • Alferovsky Kirill A.

    (St. Petersburg State University)

  • Tolstova Alexandra A.

    (St. Petersburg State University)

Abstract

The article deals with the integration methodology of interaction with employers in the educational process of the main educational program "Environmental design" in St. Petersburg State University. The description of the educational tasks being solved and competences being formed as a result of this activity is represented. On the examples of different types of employers, the forms of interaction and its results, which ensure the uniqueness of the educational program and the development of its brand, are described as the basis for marketing, strategies for further development and competitiveness of the program.

Suggested Citation

  • Petrashen Eugenia P. & Alferovsky Kirill A. & Tolstova Alexandra A., 2018. "The Role Of Employers' Organizations In Brand Building Of The Program "Environmental Design" In Saint-Petersburg State University," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
    • Handle: RePEc:mmb:journl:articl_v3_7_18
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    File URL: http://www.marketing-mba.ru/article/v3_18/Petrashen.pdf
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    References listed on IDEAS

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    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions

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