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The Impact of Social Responsibility Vision and Strategy on Successful Corporate Operations

Author

Listed:
  • Anton Persic

    (Zavarovalnica Triglav, Slovenia)

  • Mirko Markic

    (University of Primorska, Slovenia)

Abstract

The aim of our research was to study the impact of social responsibility vision and strategy on successful corporate operations by taking into consideration the completeness and co-independence of socially responsible conduct, as well as following the principles and components of social responsibility on an organization’s sustainable development. Familiarization with an organization’s strategy allows us to fulfil the company’s vision and achieve its goals. The data and information were gathered using the quantitative research method, by means of a questionnaire, which was distributed among 759 large andmedium-sized organisations in the market services sector in the Republic of Slovenia.We have identified that there is a direct impact of fulfilling the vision, strategy, and co-independence between social responsibility factors on successful corporate operations, in particular on the revenue (p = 0.017), profit (p = 0.003), and operational economy (p = 0.019). Research results provide theoretical as well as practical benefits for everyone involved with the planning, implementation and control of sustainable development, as well as socially responsible conduct within the organization.

Suggested Citation

  • Anton Persic & Mirko Markic, 2013. "The Impact of Social Responsibility Vision and Strategy on Successful Corporate Operations," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 11(1 (Spring), pages 27-40.
    • Handle: RePEc:mgt:youmgt:v:11:y:2013:i:1:p:27-40
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    File URL: http://www.fm-kp.si/zalozba/ISSN/1581-6311/11_027-040.pdf
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    References listed on IDEAS

    as
    1. Dimovski Vlado & Grah Barbara & Penger Sandra & Peterlin Judita, 2010. "Authentic Leadership in Contemporary Slovenian Business Environment: Explanatory Case Study of HERMES SoftLab," Organizacija, Sciendo, vol. 43(5), pages 214-223, September.
    2. Duane Windsor, 2006. "Corporate Social Responsibility: Three Key Approaches," Journal of Management Studies, Wiley Blackwell, vol. 43(1), pages 93-114, January.
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    More about this item

    Keywords

    social responsibility; operational success; sustainable development; market services;
    All these keywords.

    JEL classification:

    • L80 - Industrial Organization - - Industry Studies: Services - - - General
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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