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Consumer Behaviour during Pandemic of COVID-19

Author

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  • Lenka Svajdova

    (Ing. Bc, Ph.D. Assistant Professor, Technical University of Ostrava Department of Marketing and Business, Czech Republic.)

Abstract

Knowledge of consumer behaviour is an important factor in the success of companies. Knowing how the consumer behaves and what factors influence him enables companies to manage the marketing mix, branding and communication more effectively with customers. Identifying the factors that affect consumers is sometimes very difficult to identify correctly, because very often they are internal factors.The current situation currently prevailing in global markets is mainly influenced by external factors – the COVID-19 pandemic and the effects of political and legislative steps and the economic situation. That is, the factors that both customers and retailers had to adapt to. The author aims to identify changes in consumer behaviour when buying basic products – food, drugstore goods, clothing and footwear and electronics during the pandemic of COVID-19. The aim of this article is based on analysis of primary, secondary data and marketing survey to identify changes in consumer behaviour because of political, legislative, and economic factors caused by the spread of illness COVID-19. The result will be the evaluation of changings in consumer behaviour because of the pandemic of COVID-19.

Suggested Citation

  • Lenka Svajdova, 2021. "Consumer Behaviour during Pandemic of COVID-19," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 6(3), pages 34-37, March.
    • Handle: RePEc:mgs:jibrme:v:6:y:2021:i:3:p:34-37
    DOI: 10.18775/jibrm.1849-8558.2015.63.3005
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    References listed on IDEAS

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    1. Sheth, Jagdish, 2020. "Impact of Covid-19 on consumer behavior: Will the old habits return or die?," Journal of Business Research, Elsevier, vol. 117(C), pages 280-283.
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    Cited by:

    1. Niros, Meletios & Niros, Angelica, 2022. "Effective digital loyalty strategies in services during COVID-19 pandemic: does digital adoption matter?," MPRA Paper 114025, University Library of Munich, Germany.
    2. Nashwan M. A. Saif & Jianping Ruan & Bojan Obrenovic, 2021. "Sustaining Trade during COVID-19 Pandemic: Establishing a Conceptual Model Including COVID-19 Impact," Sustainability, MDPI, vol. 13(10), pages 1-20, May.
    3. Chakraborty, Debarun & Siddiqui, Aaliyah & Siddiqui, Mujahid & Mohmmad H Alatawi, Fatmah, 2022. "Exploring consumer purchase intentions and behavior of buying ayurveda products using SOBC framework," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    4. Demyen Suzana & Tanase Adrian – Costinel, 2023. "The Impact Of Covid-19 On The Change In Consumer Behaviour In Romania," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 272-285, December.

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    More about this item

    Keywords

    Consumer behavior; COVID-19; External factors;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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