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Another Attempt to look inside the “Black Box†of Performance Creation: A Case Study Approach

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  • Rifat Kamasak, PhD

    (Associate Professor of Management, Head, Department of Tourism & Hotel Management, Deputy Director, Graduate School of Social Sciences, Faculty of Commerce, Yeditepe University, Kayisdagi Cad. 34755, Atasehir, Istanbul TURKEY,)

Abstract

This study aims to investigate the complex interaction of different resource sets and capabilities in the process of performance creation within the context of resource-based theory. In order to address this objective, a case study approach that included multiple data collection methods such as in-depth interviews, observation and documentation was utilised. Qualitative data analysis indicated organisational culture, human capital, and business processes as the most important determinants of firm performance within the context of an emerging market firm case study findings. Whilst human capital was observed as a strategic initiative and enabler of resource interaction in the process of performance creation, a unique culture that shapes the spoken and unspoken norms and rules of the firm created a working atmosphere and environment for maximum worker productivity and performance. Moreover, the findings indicated the vital role of business processes such as IT, electronic data interchange (EDI), and in-house developed software to achieve strategic flexibility and efficiency. Therefore, effective resource allocation with respect to mentioned resources should be the priority of management.

Suggested Citation

  • Rifat Kamasak, PhD, 2014. "Another Attempt to look inside the “Black Box†of Performance Creation: A Case Study Approach," International Journal of Business and Social Research, LAR Center Press, vol. 4(7), pages 1-16, July.
    • Handle: RePEc:lrc:larijb:v:4:y:2014:i:7:p:1-16
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    References listed on IDEAS

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