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Public opinion for sale: The role of policy marketers in Greater Yellowstone policy conflict

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  • Mark Mcbeth
  • Elizabeth Shanahan

Abstract

This article develops a macro-level theory of framing to explain the intractable or ‘icked’ nature of environmental policy. Using conflict in the Greater Yellowstone Area (GYA) as a case study, we review how proposed solutions – technical, scientific, and economic – and cultural issues often lead to inadequate policy solutions. We then propose that interest groups, the media, and elected officials do not act solely as linkage mechanisms, but, rather, as policy marketers who market public opinion to citizens. The macro-level trends of a marketing culture in tandem with the rise of consumerism are explored in the context of GYA politics. Finally, we describe how our proposed macro-level theory of framing points to a rich research agenda for empirically testing questions about issue framing, policy marketers, and public opinion formation in environmental policy conflict. Copyright Springer Science + Business Media, Inc. 2004

Suggested Citation

  • Mark Mcbeth & Elizabeth Shanahan, 2004. "Public opinion for sale: The role of policy marketers in Greater Yellowstone policy conflict," Policy Sciences, Springer;Society of Policy Sciences, vol. 37(3), pages 319-338, December.
  • Handle: RePEc:kap:policy:v:37:y:2004:i:3:p:319-338 DOI: 10.1007/s11077-005-8876-4
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    References listed on IDEAS

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    1. L. Randall Wray & Stephanie Bell, 2004. "Introduction," Chapters,in: Credit and State Theories of Money, chapter 1 Edward Elgar Publishing.
    2. William A. Galston, 2001. "Bowling Alone: The Collapse and Revival of American Community," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 20(4), pages 788-790.
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    Cited by:

    1. Elizabeth Shanahan & Mark McBeth & Paul Hathaway & Ruth Arnell, 2008. "Conduit or contributor? The role of media in policy change theory," Policy Sciences, Springer;Society of Policy Sciences, vol. 41(2), pages 115-138, June.
    2. Maria Husmann, 2015. "Social constructions of obesity target population: an empirical look at obesity policy narratives," Policy Sciences, Springer;Society of Policy Sciences, vol. 48(4), pages 415-442, December.
    3. repec:kap:policy:v:50:y:2017:i:4:d:10.1007_s11077-017-9302-4 is not listed on IDEAS
    4. Michael Gruszczynski & Sarah Michaels, 2012. "The evolution of elite framing following enactment of legislation," Policy Sciences, Springer;Society of Policy Sciences, vol. 45(4), pages 359-384, December.
    5. Mark McBeth & Elizabeth Shanahan & Paul Hathaway & Linda Tigert & Lynette Sampson, 2010. "Buffalo tales: interest group policy stories in Greater Yellowstone," Policy Sciences, Springer;Society of Policy Sciences, vol. 43(4), pages 391-409, December.

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