IDEAS home Printed from
   My bibliography  Save this article

Public opinion for sale: The role of policy marketers in Greater Yellowstone policy conflict


  • Mark Mcbeth
  • Elizabeth Shanahan


This article develops a macro-level theory of framing to explain the intractable or ‘icked’ nature of environmental policy. Using conflict in the Greater Yellowstone Area (GYA) as a case study, we review how proposed solutions – technical, scientific, and economic – and cultural issues often lead to inadequate policy solutions. We then propose that interest groups, the media, and elected officials do not act solely as linkage mechanisms, but, rather, as policy marketers who market public opinion to citizens. The macro-level trends of a marketing culture in tandem with the rise of consumerism are explored in the context of GYA politics. Finally, we describe how our proposed macro-level theory of framing points to a rich research agenda for empirically testing questions about issue framing, policy marketers, and public opinion formation in environmental policy conflict. Copyright Springer Science + Business Media, Inc. 2004

Suggested Citation

  • Mark Mcbeth & Elizabeth Shanahan, 2004. "Public opinion for sale: The role of policy marketers in Greater Yellowstone policy conflict," Policy Sciences, Springer;Society of Policy Sciences, vol. 37(3), pages 319-338, December.
  • Handle: RePEc:kap:policy:v:37:y:2004:i:3:p:319-338
    DOI: 10.1007/s11077-005-8876-4

    Download full text from publisher

    File URL:
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    1. L. Randall Wray & Stephanie Bell, 2004. "Introduction," Chapters,in: Credit and State Theories of Money, chapter 1 Edward Elgar Publishing.
    2. William A. Galston, 2001. "Bowling Alone: The Collapse and Revival of American Community," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 20(4), pages 788-790.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Elizabeth Shanahan & Mark McBeth & Paul Hathaway & Ruth Arnell, 2008. "Conduit or contributor? The role of media in policy change theory," Policy Sciences, Springer;Society of Policy Sciences, vol. 41(2), pages 115-138, June.
    2. Maria Husmann, 2015. "Social constructions of obesity target population: an empirical look at obesity policy narratives," Policy Sciences, Springer;Society of Policy Sciences, vol. 48(4), pages 415-442, December.
    3. repec:kap:policy:v:50:y:2017:i:4:d:10.1007_s11077-017-9302-4 is not listed on IDEAS
    4. Michael Gruszczynski & Sarah Michaels, 2012. "The evolution of elite framing following enactment of legislation," Policy Sciences, Springer;Society of Policy Sciences, vol. 45(4), pages 359-384, December.
    5. Mark McBeth & Elizabeth Shanahan & Paul Hathaway & Linda Tigert & Lynette Sampson, 2010. "Buffalo tales: interest group policy stories in Greater Yellowstone," Policy Sciences, Springer;Society of Policy Sciences, vol. 43(4), pages 391-409, December.

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:policy:v:37:y:2004:i:3:p:319-338. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sonal Shukla) or (Rebekah McClure). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.