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The relationship between FSI advertising style and coupon redemption

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  • Harper Roehm
  • Michelle Roehm

Abstract

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  • Harper Roehm & Michelle Roehm, 2007. "The relationship between FSI advertising style and coupon redemption," Marketing Letters, Springer, vol. 18(4), pages 237-247, December.
    • Handle: RePEc:kap:mktlet:v:18:y:2007:i:4:p:237-247
    DOI: 10.1007/s11002-007-9015-0
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    References listed on IDEAS

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    1. Shimp, Terence A & Kavas, Alican, 1984. "The Theory of Reasoned Action Applied to Coupon Usage," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(3), pages 795-809, December.
    2. Gilles Laurent & Pierre Chandon & Brian Wansink, 2000. "A Benefit Congruency Framework of Sales Promotion Effectiveness," Post-Print hal-00458440, HAL.
    3. Strahilevitz, Michal & Myers, John G, 1998. "Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(4), pages 434-446, March.
    4. LAURENT, Gilles & CHANDON, Pierre & WANSINK, Brian, 2000. "A benefit congruency framework of sales promotion effectiveness," HEC Research Papers Series 698, HEC Paris.
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    Keywords

    Coupon redemption; Advertising appeal;

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