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Empowerment of SME websites—Development of a web-empowerment scale and preliminary evidence


  • Rudolf Sinkovics


  • Elfriede Penz



The emergence of the Internet and the World Wide Web has been argued to fundamentally reshape economic conditions and business practices of firms. It is seen as a promoter of rapid internationalisation of companies, particularly small and medium enterprises. In the aftermath of the burst of the electronic-bubble business practitioners and academics look with scrutiny on successful web-strategies, relevant dimensions of online-success and try to identify viable website practices which enable long-term rewards. The literature offers a rather patchy pattern for successful web-strategies and consumer perspectives on what is expected from websites is hardly available. Within this paper, we introduce the dimension “web-empowerment”. This is a multidimensional construct comprising of consumer views on various dimensions of relevant and successful websites. The web-empowerment scale is based on a large sample from Austria, and developed according to scale development procedures. The relevance of this construct and practical issues in the context of a cross-country sample of SME’s is empirically examined. The paper concludes by offering implications for SME practitioners and for research. Copyright Springer Science + Business Media, Inc. 2005

Suggested Citation

  • Rudolf Sinkovics & Elfriede Penz, 2005. "Empowerment of SME websites—Development of a web-empowerment scale and preliminary evidence," Journal of International Entrepreneurship, Springer, vol. 3(4), pages 303-315, December.
  • Handle: RePEc:kap:jinten:v:3:y:2005:i:4:p:303-315 DOI: 10.1007/s10843-006-7858-8

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    References listed on IDEAS

    1. Shawna O'Grady & Henry W Lane, 1996. "The Psychic Distance Paradox," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 27(2), pages 309-333, June.
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    Cited by:

    1. Pezderka, Noemi & Sinkovics, Rudolf R., 2011. "A conceptualization of e-risk perceptions and implications for small firm active online internationalization," International Business Review, Elsevier, vol. 20(4), pages 409-422, August.
    2. Serrano, Raúl & Acero, Isabel, 2015. "Rethinking Entry Mode Choice of Agro-Exporters: The Effect of the Internet," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 18(3).
    3. Reuber, A. Rebecca & Fischer, Eileen, 2011. "International entrepreneurship in internet-enabled markets," Journal of Business Venturing, Elsevier, vol. 26(6), pages 660-679.
    4. Glavas, Charmaine & Mathews, Shane, 2014. "How international entrepreneurship characteristics influence Internet capabilities for the international business processes of the firm," International Business Review, Elsevier, vol. 23(1), pages 228-245.
    5. Matthias Schu & Dirk Morschett & Bernhard Swoboda, 2016. "Internationalization Speed of Online Retailers: A Resource-Based Perspective on the Influence Factors," Management International Review, Springer, vol. 56(5), pages 733-757, October.


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