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Hotelling’s webshop

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  • Mark Lijesen

Abstract

We extend Hotelling’s model of spatial competition by adding an outside good, provided by a webshop. Unlike the commonly used reservation price, the price of the webshop is endogenous. We establish that a Nash equilibrium exists if the outside good is not too different from the goods sold by the bricks-and-mortar shops. Equilibrium prices positively depend on transport costs, which would not be the case for an exogenous reservation price. If the webshop serves an alternative market as well, the price of that market is partly imported into the local market. The bricks-and-mortar shops compete only with the the webshop. The lower the webshop’s delivery costs are relative to the transport cost parameter, the wider the feasible range for locations of the bricks-and-mortar shops. Copyright Springer-Verlag 2013

Suggested Citation

  • Mark Lijesen, 2013. "Hotelling’s webshop," Journal of Economics, Springer, vol. 109(2), pages 193-200, June.
    • Handle: RePEc:kap:jeczfn:v:109:y:2013:i:2:p:193-200
    DOI: 10.1007/s00712-012-0303-7
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    References listed on IDEAS

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    1. Steven C. Salop, 1979. "Monopolistic Competition with Outside Goods," Bell Journal of Economics, The RAND Corporation, vol. 10(1), pages 141-156, Spring.
    2. Bouckaert, Jan, 2000. "Monopolistic competition with a mail order business," Economics Letters, Elsevier, vol. 66(3), pages 303-310, March.
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    4. Hinloopen, Jeroen & van Marrewijk, Charles, 1999. "On the limits and possibilities of the principle of minimum differentiation1," International Journal of Industrial Organization, Elsevier, vol. 17(5), pages 735-750, July.
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    6. Stahl, Konrad, 2002. "Global versus Local Competition," CEPR Discussion Papers 3333, Centre for Economic Policy Research.
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    Cited by:

    1. Birg, Laura, 2018. "Cross-border or Online - Tax Competition with Mobile Consumers under Destination and Origin Principle," VfS Annual Conference 2018 (Freiburg, Breisgau): Digital Economy 181645, Verein für Socialpolitik / German Economic Association.
    2. Oksana Loginova & Andrea Mantovani, 2019. "Price competition in the presence of a web aggregator," Journal of Economics, Springer, vol. 126(1), pages 43-73, January.
    3. Eveline Leeuwen & Mark Lijesen, 2016. "Agents playing Hotelling’s game: an agent-based approach to a game theoretic model," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 57(2), pages 393-411, November.

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    JEL classification:

    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets

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