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Determinants of demand and price for best-selling novels in paperback in Japan

Listed author(s):
  • Sumiko Asai

    ()

    (Meiji University)

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    Abstract This study empirically investigates the factors affecting demand for best-selling novels in paperback, including the relationship with other formats (hardcover and e-book), and the determinants of prices by estimating the demand for paperbacks and price equations. The results show that paperbacks that have hardcover versions with large sales and that are original novels made into movies or television dramas tend to be best sellers. It is also found that expected demand is not a significant determinant of paperback price, whereas the number of pages is a major factor influencing price.

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    File URL: http://link.springer.com/10.1007/s10824-015-9256-3
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    Article provided by Springer & The Association for Cultural Economics International in its journal Journal of Cultural Economics.

    Volume (Year): 40 (2016)
    Issue (Month): 4 (November)
    Pages: 375-392

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    Handle: RePEc:kap:jculte:v:40:y:2016:i:4:d:10.1007_s10824-015-9256-3
    DOI: 10.1007/s10824-015-9256-3
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    1. Judith Chevalier & Austan Goolsbee, 2003. "Measuring Prices and Price Competition Online: Amazon.com and BarnesandNoble.com," Quantitative Marketing and Economics (QME), Springer, vol. 1(2), pages 203-222, June.
    2. Clerides, Sofronis K., 2002. "Book value: intertemporal pricing and quality discrimination in the US market for books," International Journal of Industrial Organization, Elsevier, vol. 20(10), pages 1385-1408, December.
    3. Christina Schmidt-Stolting & Eva Blomeke & Michel Clement, 2011. "Success Drivers of Fiction Books: An Empirical Analysis of Hardcover and Paperback Editions in Germany," Journal of Media Economics, Taylor & Francis Journals, vol. 24(1), pages 24-47.
    4. Jean‐Charles Rochet & Jean Tirole, 2006. "Two‐sided markets: a progress report," RAND Journal of Economics, RAND Corporation, vol. 37(3), pages 645-667, 09.
    5. Jehoshua Eliashberg & Anita Elberse & Mark A.A.M. Leenders, 2006. "The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions," Marketing Science, INFORMS, vol. 25(6), pages 638-661, 11-12.
    6. James Jozefowicz & Jason Kelley & Stephanie Brewer, 2008. "New Release: An Empirical Analysis of VHS/DVD Rental Success," Atlantic Economic Journal, Springer;International Atlantic Economic Society, vol. 36(2), pages 139-151, June.
    7. John Ashworth & Bruno Heyndels & Kristien Werck, 2010. "Expert judgements and the demand for novels in Flanders," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 34(3), pages 197-218, August.
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