IDEAS home Printed from https://ideas.repec.org/a/kap/jbuset/v177y2022i1d10.1007_s10551-021-04743-1.html
   My bibliography  Save this article

Moral Reactions to Bribery are Fundamentally Different for Managers Witnessing and Managers Committing Such Acts: Tests of Cognitive-Emotional Explanations of Bribery

Author

Listed:
  • Ekta Sharma

    (Ahmedabad University)

  • Richard P. Bagozzi

    (University of Michigan)

Abstract

We investigate how paying a bribe or refusing a bribe differs between observing others doing this or committing such acts oneself. Study 1 examines how and when observing others paying a bribe or refusing a bribe leads to actions opposing bribery or supporting anti-bribery. The how question is answered by showing that positive and negative emotions mediate such responses; the when question is answered by demonstrating that empathy and the social self-concept constitute personal conditions for regulating such effects. Study 2 scrutinizes how and when paying a bribe or refusing a bribe leads to actions reducing bribery. Here the mediators pride and shame, and the social self-concept again regulates such effects. Actual managers are the respondents in these two field experiments, with 140 men and women in Study 1 and 207 men and women in Study 2.

Suggested Citation

  • Ekta Sharma & Richard P. Bagozzi, 2022. "Moral Reactions to Bribery are Fundamentally Different for Managers Witnessing and Managers Committing Such Acts: Tests of Cognitive-Emotional Explanations of Bribery," Journal of Business Ethics, Springer, vol. 177(1), pages 95-124, April.
  • Handle: RePEc:kap:jbuset:v:177:y:2022:i:1:d:10.1007_s10551-021-04743-1
    DOI: 10.1007/s10551-021-04743-1
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10551-021-04743-1
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.

    File URL: https://libkey.io/10.1007/s10551-021-04743-1?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Xie, Chunyan & Bagozzi, Richard P. & Grønhaug, Kjell, 2019. "The impact of corporate social responsibility on consumer brand advocacy: The role of moral emotions, attitudes, and individual differences," Journal of Business Research, Elsevier, vol. 95(C), pages 514-530.
    2. Bagozzi, Richard P. & Sekerka, Leslie E. & Sguera, Francesco, 2018. "Understanding the consequences of pride and shame: How self-evaluations guide moral decision making in business," Journal of Business Research, Elsevier, vol. 84(C), pages 271-284.
    3. Adenekan Dedeke, 2015. "A Cognitive–Intuitionist Model of Moral Judgment," Journal of Business Ethics, Springer, vol. 126(3), pages 437-457, February.
    4. Joseph McKinney & Carlos Moore, 2008. "International Bribery: Does a Written Code of Ethics Make a Difference in Perceptions of Business Professionals," Journal of Business Ethics, Springer, vol. 79(1), pages 103-111, April.
    5. Laurie Batchelder & Mark Brosnan & Chris Ashwin, 2017. "The Development and Validation of the Empathy Components Questionnaire (ECQ)," PLOS ONE, Public Library of Science, vol. 12(1), pages 1-34, January.
    6. Paolo Antonetti & Stan Maklan, 2016. "An Extended Model of Moral Outrage at Corporate Social Irresponsibility," Journal of Business Ethics, Springer, vol. 135(3), pages 429-444, May.
    7. Grappi, Silvia & Romani, Simona & Bagozzi, Richard P., 2013. "Consumer response to corporate irresponsible behavior: Moral emotions and virtues," Journal of Business Research, Elsevier, vol. 66(10), pages 1814-1821.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Xie, Chunyan & Bagozzi, Richard P. & Grønhaug, Kjell, 2019. "The impact of corporate social responsibility on consumer brand advocacy: The role of moral emotions, attitudes, and individual differences," Journal of Business Research, Elsevier, vol. 95(C), pages 514-530.
    2. Antonetti, Paolo, 2020. "More than just a feeling: A research agenda for the study of consumer emotions following Corporate Social Irresponsibility (CSI)," Australasian marketing journal, Elsevier, vol. 28(2), pages 67-70.
    3. Anita Mendiratta & Shveta Singh & Surendra Singh Yadav & Arvind Mahajan, 2023. "Bibliometric and Topic Modeling Analysis of Corporate Social Irresponsibility," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 24(3), pages 319-339, September.
    4. Nils Christian Hoffmann & Juelin Yin & Stefan Hoffmann, 2020. "Chain of Blame: A Multi-country Study of Consumer Reactions Towards Supplier Hypocrisy in Global Supply Chains," Management International Review, Springer, vol. 60(2), pages 247-286, April.
    5. Zarei, Mohammad & Supphellen, Magne & Bagozzi, Richard P., 2022. "Servant leadership in marketing: A critical review and a model of creativity-effects," Journal of Business Research, Elsevier, vol. 153(C), pages 172-184.
    6. Ilaria Baghi & Paolo Antonetti, 2021. "The higher they climb, the harder they fall: The role of self‐brand connectedness in consumer responses to corporate social responsibility hypocrisy," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(4), pages 1216-1230, July.
    7. Chia-Chen Tu & Man-Ling Chang & Yu-Ching Chiao, 2023. "Are we all in the same boat? Appropriate response strategies to collective CSR crises," Asia Pacific Journal of Management, Springer, vol. 40(2), pages 483-515, June.
    8. Saeed, Najiya & Akhtar, Naeem & Attri, Rekha & Yaqub, Muhammad Zafar, 2024. "How violation of consumers’ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    9. Youn, Song-Yi & Ki, Chung-Wha (Chloe) & Ha, Sejin, 2024. "Feeling close from Afar: Public reactions to racial profiling in retail and brand crisis management," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    10. Zhou, Ziyuan & Zhang, Xueying & Ki, Eyun-Jung, 2025. "When the accuser meets the accused: Exploring the role of nonprofit legitimacy and CSR reputation in corporate social irresponsibility," Journal of Business Research, Elsevier, vol. 186(C).
    11. Paolo Antonetti & Benedetta Crisafulli & Aybars Tuncdogan, 2021. "“Just Look the Other Way”: Job Seekers’ Reactions to the Irresponsibility of Market-Dominant Employers," Journal of Business Ethics, Springer, vol. 174(2), pages 403-422, November.
    12. Hua, Lian-Lian & Prentice, Catherine & Han, Xiaoyun, 2021. "A netnographical approach to typologizing customer engagement and corporate misconduct," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    13. Valor, Carmen & Antonetti, Paolo & Zasuwa, Grzegorz, 2022. "Corporate social irresponsibility and consumer punishment: A systematic review and research agenda," Journal of Business Research, Elsevier, vol. 144(C), pages 1218-1233.
    14. Stefanie Wannow & Martin Haupt & Martin Ohlwein, 2024. "Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 168-192, March.
    15. Barbara Culiberg & Katarina Katja Mihelič, 2017. "The Evolution of Whistleblowing Studies: A Critical Review and Research Agenda," Journal of Business Ethics, Springer, vol. 146(4), pages 787-803, December.
    16. Szőcs, Ilona & Montanari, Maria Gabriela, 2025. "Price-related consequences of corporate social (ir)responsibility," Journal of Business Research, Elsevier, vol. 186(C).
    17. Kuchmaner, Christina A. & Wiggins, Jennifer & Grimm, Pamela E., 2019. "The Role of Network Embeddedness and Psychological Ownership in Consumer Responses to Brand Transgressions," Journal of Interactive Marketing, Elsevier, vol. 47(C), pages 129-143.
    18. Ilaria Baghi & Veronica Gabrielli, 2021. "The role of betrayal in the response to value and performance brand crisis," Marketing Letters, Springer, vol. 32(2), pages 203-217, June.
    19. Jiajia Zhang & Jin Sun, 2021. "Green Talk or Green Walk: Chinese Consumer Positive Word-of-Mouth to Corporate Environmental Actions in Polluting Industries," Sustainability, MDPI, vol. 13(9), pages 1-22, May.
    20. Bagozzi, Richard P. & Sekerka, Leslie E. & Sguera, Francesco, 2018. "Understanding the consequences of pride and shame: How self-evaluations guide moral decision making in business," Journal of Business Research, Elsevier, vol. 84(C), pages 271-284.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:jbuset:v:177:y:2022:i:1:d:10.1007_s10551-021-04743-1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.