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Linking Real Estate Decisions to Corporate Strategy

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Abstract

An organization's real estate decisions will be effective if such decisions support the enterprise's overall business objectives. This result can be achieved only by the explicit consideration of how real estate strategy supports corporate strategy and the substrategies for component elements of the corporation, and then in turn how specific real estate operating decisions support the real estate strategy. This approach provides a context for negotiating competing interests and increases the likelihood that a specific real estate decision will be consistent with the enterprise's overall real estate strategy and thereby support realization of corporate business objectives.

Suggested Citation

  • Hugh O. Nourse & Stephen E. Roulac & Stellan Lundstrom, 1993. "Linking Real Estate Decisions to Corporate Strategy," Journal of Real Estate Research, American Real Estate Society, vol. 8(4), pages 475-494.
  • Handle: RePEc:jre:issued:v:8:n:4:1993:p:475-494
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    References listed on IDEAS

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    1. Chan, Su Han & Gau, George W. & Wang, Ko, 1995. "Stock Market Reaction to Capital Investment Decisions: Evidence from Business Relocations," Journal of Financial and Quantitative Analysis, Cambridge University Press, vol. 30(01), pages 81-100, March.
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    Cited by:

    1. Thijs Ploumen & Rianne Appel Meulenbroek & Jos Smeets, 2015. "How to align the organization of the CREM-department to strategy during a recession," ERES eres2015_102, European Real Estate Society (ERES).
    2. Chris Manning & Stephen E. Roulac, 2001. "Lessons from the Past and Future Directions for Corporate Real Estate Research," Journal of Real Estate Research, American Real Estate Society, vol. 22(1/2), pages 7-58.
    3. Stephen E. Roulac, 1995. "Strategic Decision Models: Multiple Perceptions, Unifying Structure," Journal of Real Estate Research, American Real Estate Society, vol. 10(5), pages 495-508.
    4. Stephen E. Roulac, 1999. "Real Estate Value Chain Connections: Tangible and Transparent," Journal of Real Estate Research, American Real Estate Society, vol. 17(3), pages 387-404.
    5. Noriko Ashiya, 2015. "Determinants of Potential Seller/Lessee Benefits in Sale¡VLeaseback Transactions," International Real Estate Review, Asian Real Estate Society, vol. 18(1), pages 89-112.
    6. Singer, Bas P. & Bossink, Bart A.G. & Van de Putte, J.M., 2007. "Corporate Real Estate and Competitive Strategy," Serie Research Memoranda 0005, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    7. Stephen E. Roulac, 1996. "The Strategic Real Estate Framework: Processes, Linkages, Decisions," Journal of Real Estate Research, American Real Estate Society, vol. 12(3), pages 323-346.
    8. Christopher Heywood & Monique Arkesteijn, 2017. "Meta-Corporate Real Estate Management: Some preliminary thoughts," ERES eres2017_180, European Real Estate Society (ERES).
    9. Barry P. Haynes, 2012. "Adding value through corporate real estate asset management alignment," ERES eres2012_056, European Real Estate Society (ERES).
    10. Kiwoong Cheong & Chi Soo Kim, 1997. "Corporate Real Estate Holdings and the Value of the Firm in Korea," Journal of Real Estate Research, American Real Estate Society, vol. 13(3), pages 273-296.
    11. Julan Du & Charles Ka Yui Leung & Derek Chu, 2014. "Return Enhancing, Cash-rich or simply Empire-Building? An Empirical Investigation of Corporate Real Estate Holdings," International Real Estate Review, Asian Real Estate Society, vol. 17(3), pages 301-357.
    12. Eetu Ristaniemi & Anna-Liisa Lindholm, 2011. "Added Value of Corporate Real Estate Management in Industrial Premises," ERES eres2011_134, European Real Estate Society (ERES).
    13. Chris Manning & Stephen E. Roulac, 1999. "Corporate Real Estate Research within the Academy," Journal of Real Estate Research, American Real Estate Society, vol. 17(3), pages 265-280.
    14. Tim J. Verhoeff & Monique H. Arkesteijn & Ruud Binnekamp & Hans de Jonge, 2014. "Optimising Juridical-financial Flexibility of Corporate Real Estate," ERES eres2014_124, European Real Estate Society (ERES).
    15. Christopher Heywood, 2011. "Approaches to Aligning Corporate Real Estate and Organisational StrategyORGANISATIONAL STRATEGY," ERES eres2011_194, European Real Estate Society (ERES).
    16. Virginia A. Gibson & Colin M. Lizieri, 2001. "Friction and Inertia: Business Change, Corporate Real Estate Portfolios and the U.K. Office Market," Journal of Real Estate Research, American Real Estate Society, vol. 22(1/2), pages 59-80.
    17. Virginia A Gibson & Richard Barkham, 2001. "Corporate Real Estate Management in the Retail Sector: Investigation of Current Strategy and Structure," Journal of Real Estate Research, American Real Estate Society, vol. 22(1/2), pages 107-128.
    18. Farahiyah Fadzil & Hishamuddin Mohd Ali & Ahmad Ariffian Bujang, 2011. "Corporate Real Estate Function: A Review," ERES eres2011_207, European Real Estate Society (ERES).
    19. Anna-Liisa Lindholm & Karen M. Gibler & Kari I. Levainen, 2006. "Modelling the Value Adding Attributes of Real Estate to the Wealth Maximization of the Firm," Journal of Real Estate Research, American Real Estate Society, vol. 28(4), pages 445-476.
    20. Rianne Appel-Meulenbroek & Barry Haynes, 2014. "An overview of steps and tools for the Corporate Real Estate strategy alignment process," ERES eres2014_57, European Real Estate Society (ERES).
    21. Whyte, Randall & Lohmann, Gui, 2015. "The carrier-within-a-carrier strategy: An analysis of Jetstar," Journal of Air Transport Management, Elsevier, vol. 42(C), pages 141-148.
    22. Sander Rovers & Hilde Remøy & Ilir Nase, 2017. "Disposal strategies in corporate real estate portfolios," ERES eres2017_361, European Real Estate Society (ERES).
    23. Stephen E. Roulac, 2001. "Corporate Property Strategy is Integral to Corporate Business Strategy," Journal of Real Estate Research, American Real Estate Society, vol. 22(1/2), pages 129-152.
    24. Ronald Beckers & Theo van der Voordt, 2014. "Corporate Real Estate Alignment Strategies in Dutch Higher Education," ERES eres2014_23, European Real Estate Society (ERES).
    25. Jan Veuger, 2015. "Housing association objectives need to be under the same roof: report," ERES eres2015_33, European Real Estate Society (ERES).

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    JEL classification:

    • L85 - Industrial Organization - - Industry Studies: Services - - - Real Estate Services

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