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Successful Growth Strategies of Three Chinese Domestic Hotel Companies

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Listed:
  • Yu Qin
  • Howard Adler, EdD
  • Liping A. Cai

Abstract

This paper explores the business level strategies implemented by the top three domestic Chinese lodging companies in the economy segment. Through interviews with the management of the three companies, the authors found the essential elements of their strategies were innovative positioning, keeping cost low, rapid expansion, continuous innovation, focus on quality consistency, extensive training and several indigenous Chinese cultural operational practices. Implications for future for research and practices are also discussed.

Suggested Citation

  • Yu Qin & Howard Adler, EdD & Liping A. Cai, 2012. "Successful Growth Strategies of Three Chinese Domestic Hotel Companies," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 3(1), pages 40-54, February.
    • Handle: RePEc:jfr:jms111:v:3:y:2012:i:1:p:40-54
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    References listed on IDEAS

    as
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    2. Henry Mintzberg, 1978. "Patterns in Strategy Formation," Management Science, INFORMS, vol. 24(9), pages 934-948, May.
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