Affective and Social Factors Influencing the Continuance Intention of Using Social Technology for the Case-based Learning
The proliferation of social technology poses both a threat and an opportunity for the delivery of traditional case method learning in business schools. This paper extends the expectation confirmation model (ECM) to examine the possibility of delivering the case method learning via social technology. Our regression analysis shows that, in addition to affective factors, the social factor of information and knowledge sharing can help improve the accuracy of predicting a student’s continuance intention of using social technology in case method learning. The analysis result leads to theoretical and empirical findings for business schools to consider adopting social technology as the next-generation tool for case method teaching.
Volume (Year): 1 (2012)
Issue (Month): 2 ()
|Contact details of provider:|| Web page: http://www.issbs.si|
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Kietzmann, Jan H. & Hermkens, Kristopher & McCarthy, Ian P. & Silvestre, Bruno S., 2011. "Social media? Get serious! Understanding the functional building blocks of social media," Business Horizons, Elsevier, vol. 54(3), pages 241-251, May.
When requesting a correction, please mention this item's handle: RePEc:isv:jouijm:v:1:y:2012:i:2:p:173-188. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Goran Dakovic)
If references are entirely missing, you can add them using this form.