Sequential Learning in Designing Marketing Campaigns for Market Entry
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DOI: 10.287/mnsc.2019.3384
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Cited by:
- Jingwen Zhang & Yifang Chen & Amandeep Singh, 2022. "Causal Bandits: Online Decision-Making in Endogenous Settings," Papers 2211.08649, arXiv.org, revised Feb 2023.
- Peng, Yifeng & Tao, Xiangyang & Hong, Jingke & Sun, Lulu & Yuan, Xin, 2024. "Understanding the optimal strategy of carbon labelled product advertising delivery: A dynamic differential equation analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
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Keywords
adaptive experiments; optimal learning; dynamic optimization; marketing analytics;All these keywords.
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