Sequential Testing of Product Designs: Implications for Learning
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DOI: 10.1287/mnsc.1070.0784
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References listed on IDEAS
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Cited by:
- Ana S. M. E. Dias & António Abreu & Helena V. G. Navas & Ricardo Santos, 2020. "Proposal of a Holistic Framework to Support Sustainability of New Product Innovation Processes," Sustainability, MDPI, vol. 12(8), pages 1-18, April.
- C. Gizem Korpeoglu & Ersin Körpeoğlu & Sıdıka Tunç, 2021. "Optimal Duration of Innovation Contests," Manufacturing & Service Operations Management, INFORMS, vol. 23(3), pages 657-675, May.
- Xiaoming Yang & Sunny Li Sun & Xiangyang Zhao, 2019. "Search and execution: examining the entrepreneurial cognitions behind the lean startup model," Small Business Economics, Springer, vol. 52(3), pages 667-679, March.
- Sanjiv Erat & Vish Krishnan, 2012. "Managing Delegated Search Over Design Spaces," Management Science, INFORMS, vol. 58(3), pages 606-623, March.
- Stylianos Kavadias & Svenja C. Sommer, 2009. "The Effects of Problem Structure and Team Diversity on Brainstorming Effectiveness," Management Science, INFORMS, vol. 55(12), pages 1899-1913, December.
- Victor P. Seidel & Christoph Riedl, 2023. "How creative versus technical constraints affect individual learning in an online innovation community," Papers 2303.15163, arXiv.org.
- Onesun Steve Yoo & Tingliang Huang & Kenan Arifoğlu, 2021. "A Theoretical Analysis of the Lean Start-up Method," Marketing Science, INFORMS, vol. 40(3), pages 395-412, May.
- Kaustubh Dhargalkar & Kasturi Shinde & Yoshita Arora, 2016. "A universal new product development and upgradation framework," Journal of Innovation and Entrepreneurship, Springer, vol. 5(1), pages 1-16, December.
- Gad Allon & Georgios Askalidis & Randall Berry & Nicole Immorlica & Ken Moon & Amandeep Singh, 2022. "When to Be Agile: Ratings and Version Updates in Mobile Apps," Management Science, INFORMS, vol. 68(6), pages 4261-4278, June.
- Svenja C. Sommer & Elliot Bendoly & Stylianos Kavadias, 2020. "How Do You Search for the Best Alternative? Experimental Evidence on Search Strategies to Solve Complex Problems," Management Science, INFORMS, vol. 66(3), pages 1395-1420, March.
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Keywords
sequential testing; design space; complexity; contingency analysis;All these keywords.
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