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Stalking Information: Bayesian Inventory Management with Unobserved Lost Sales

Author

Listed:
  • Martin A. Lariviere

    (Fuqua School of Business, Duke University, Durham, North Carolina 27708)

  • Evan L. Porteus

    (Stanford Business School, Stanford University, Stanford, California 94305)

Abstract

Retailers are frequently uncertain about the underlying demand distribution of a new product. When taking the empirical Bayesian approach of Scarf (1959), they simultaneously stock the product over time and learn about the distribution. Assuming that unmet demand is lost and unobserved, this learning must be based on observing sales rather than demand, which differs from sales in the event of a stockout. Using the framework and results of Braden and Freimer (1991), the cumulative learning about the underlying demand distribution is captured by two parameters, a scale parameter that reflects the predicted size of the underlying market, and a shape parameter that indicates both the size of the market and the precision with which the underlying distribution is known. An important simplification result of Scarf (1960) and Azoury (1985), which allows the scale parameter to be removed from the optimization, is shown to extend to this setting. We present examples that reveal two interesting phenomena: (1) A retailer may hope that, compared to stocking out, realized demand will be strictly less than the stock level, even though stocking out would signal a stochastically larger demand distribution, and (2) it can be optimal to drop a product after a period of successful sales. We also present specific conditions under which the following results hold: (1) Investment in excess stocks to enhance learning will occur in every dynamic problem, and (2) a product is never dropped after a period of poor sales. The model is extended to multiple independent markets whose distributions depend proportionately on a single unknown parameter. We argue that smaller markets should be given better service as an effective means of acquiring information.

Suggested Citation

  • Martin A. Lariviere & Evan L. Porteus, 1999. "Stalking Information: Bayesian Inventory Management with Unobserved Lost Sales," Management Science, INFORMS, vol. 45(3), pages 346-363, March.
  • Handle: RePEc:inm:ormnsc:v:45:y:1999:i:3:p:346-363
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    File URL: http://dx.doi.org/10.1287/mnsc.45.3.346
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    References listed on IDEAS

    as
    1. Katy S. Azoury, 1985. "Bayes Solution to Dynamic Inventory Models Under Unknown Demand Distribution," Management Science, INFORMS, vol. 31(9), pages 1150-1160, September.
    2. Steven A. Lippman, 1969. "Optimal Inventory Policy with Multiple Set-Up Costs," Management Science, INFORMS, vol. 16(1), pages 118-138, September.
    3. Frank Milne & Edwin H. Neave, 1994. "Dominance Relations Among Standardized Variables," Management Science, INFORMS, vol. 40(10), pages 1343-1352, October.
    4. David J. Braden & Marshall Freimer, 1991. "Informational Dynamics of Censored Observations," Management Science, INFORMS, vol. 37(11), pages 1390-1404, November.
    5. David J. Braden & Shmuel S. Oren, 1994. "Nonlinear Pricing to Produce Information," Marketing Science, INFORMS, vol. 13(3), pages 310-326.
    6. Muhittin Oral & Michael S. Salvador & Arnold Reisman & Burton V. Dean, 1972. "On the Evaluation of Shortage Costs for Inventory Control of Finished Goods," Management Science, INFORMS, vol. 18(6), pages 344-351, February.
    7. Evan L. Porteus, 1975. "On the Optimality of Structured Policies in Countable Stage Decision Processes," Management Science, INFORMS, vol. 22(2), pages 148-157, October.
    8. William S. Lovejoy, 1993. "Suboptimal Policies, with Bounds, for Parameter Adaptive Decision Processes," Operations Research, INFORMS, vol. 41(3), pages 583-599, June.
    9. Giora Harpaz & Wayne Y. Lee & Robert L. Winkler, 1982. "Learning, Experimentation, and the Optimal Output Decisions of a Competitive Firm," Management Science, INFORMS, vol. 28(6), pages 589-603, June.
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