Frontiers: Supporting Content Marketing with Natural Language Generation
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DOI: 10.1287/mksc.2022.1354
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References listed on IDEAS
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Citations
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Cited by:
- Christopher Gerling & Stefan Lessmann, 2024. "Leveraging AI and NLP for Bank Marketing: A Systematic Review and Gap Analysis," Papers 2411.14463, arXiv.org.
- Hermann, Erik & Puntoni, Stefano, 2024. "Artificial intelligence and consumer behavior: From predictive to generative AI," Journal of Business Research, Elsevier, vol. 180(C).
- Jürgensmeier, Lukas & Skiera, Bernd, 2024. "Generative AI for scalable feedback to multimodal exercises," International Journal of Research in Marketing, Elsevier, vol. 41(3), pages 468-488.
- Pathak, Kanishka & Prakash, Gyan & Samadhiya, Ashutosh & Kumar, Anil & Luthra, Sunil, 2025. "Impact of Gen-AI chatbots on consumer services experiences and behaviors: Focusing on the sensation of awe and usage intentions through a cybernetic lens," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
- Jan Ole Krugmann & Jochen Hartmann, 2024. "Sentiment Analysis in the Age of Generative AI," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 11(1), pages 1-19, December.
- Peres, Renana & Schreier, Martin & Schweidel, David & Sorescu, Alina, 2023. "On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice," International Journal of Research in Marketing, Elsevier, vol. 40(2), pages 269-275.
- Xinyi Zhang & Chenshuo Sun & Renyu Zhang & Khim-Yong Goh, 2024. "The Value of AI-Generated Metadata for UGC Platforms: Evidence from a Large-scale Field Experiment," Papers 2412.18337, arXiv.org.
- Arpan Kumar Kar & P. S. Varsha & Shivakami Rajan, 2023. "Unravelling the Impact of Generative Artificial Intelligence (GAI) in Industrial Applications: A Review of Scientific and Grey Literature," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 24(4), pages 659-689, December.
- Li, Yinan & Liu, Ying & Yu, Muran, 2025. "Consumer segmentation with large language models," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
- Kirshner, Samuel N., 2024. "GPT and CLT: The impact of ChatGPT's level of abstraction on consumer recommendations," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
- Brüns, Jasper David & Meißner, Martin, 2024. "Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
- Stefan Feuerriegel & Jochen Hartmann & Christian Janiesch & Patrick Zschech, 2024. "Generative AI," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 66(1), pages 111-126, February.
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Keywords
SEO; content marketing; natural language generation; transfer learning;All these keywords.
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