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Commentary—Mental Accounting and Consumer Choice: Anatomy of a Failure

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  • Richard H. Thaler

    () (Graduate School of Business, University of Chicago, Chicago, Illinois 60637)

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  • Richard H. Thaler, 2008. "Commentary—Mental Accounting and Consumer Choice: Anatomy of a Failure," Marketing Science, INFORMS, vol. 27(1), pages 12-14, 01-02.
  • Handle: RePEc:inm:ormksc:v:27:y:2008:i:1:p:12-14
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    File URL: http://dx.doi.org/10.1287/mksc.1070.0348
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    References listed on IDEAS

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    1. Shiller, Robert J, 1981. "Do Stock Prices Move Too Much to be Justified by Subsequent Changes in Dividends?," American Economic Review, American Economic Association, vol. 71(3), pages 421-436, June.
    2. Shafir, Eldar & Thaler, Richard H., 2006. "Invest now, drink later, spend never: On the mental accounting of delayed consumption," Journal of Economic Psychology, Elsevier, vol. 27(5), pages 694-712, October.
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    Cited by:

    1. Ahrens, Steffen & Pirschel, Inske & Snower, Dennis J., 2017. "A theory of price adjustment under loss aversion," Journal of Economic Behavior & Organization, Elsevier, vol. 134(C), pages 78-95.
    2. Fabrizi, Simona & Lippert, Steffen & Puppe, Clemens & Rosenkranz, Stephanie, 2016. "Manufacturer suggested retail prices, loss aversion and competition," Journal of Economic Psychology, Elsevier, vol. 53(C), pages 141-153.
    3. Geiger, Niels, 2014. "The rise of behavioural economics: A quantitative assessment," Violette Reihe: Schriftenreihe des Promotionsschwerpunkts "Globalisierung und Beschäftigung" 44/2015, University of Hohenheim, Carl von Ossietzky University Oldenburg, Evangelisches Studienwerk.
    4. Bulut, Harun, 2016. "U.S. Farmers’ Insurance Choices under Expected Utility Theory and Cumulative Prospect Theory," 2016 Annual Meeting, July 31-August 2, 2016, Boston, Massachusetts 236019, Agricultural and Applied Economics Association.
    5. repec:spr:amsrev:v:3:y:2013:i:3:d:10.1007_s13162-013-0053-x is not listed on IDEAS

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