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Embarrassing Exposures in Online Social Networks: An Integrated Perspective of Privacy Invasion and Relationship Bonding

Author

Listed:
  • Ben C. F. Choi

    (School of Information Systems, Technology and Management, UNSW Australia Business School, Sydney, NSW 2052, Australia)

  • Zhenhui (Jack) Jiang

    (Department of Information Systems, School of Computing, National University of Singapore, Singapore 117417)

  • Bo Xiao

    (Information Technology Management Department, Shidler College of Business, University of Hawai’i at Mānoa, Honolulu, Hawaii 96822)

  • Sung S. Kim

    (Wisconsin School of Business, University of Wisconsin–Madison, Madison, Wisconsin 53706)

Abstract

Online social networks greatly facilitate social exchange among friends. At times, for amusement, individuals may be targeted by friends’ playful teases, which often involve exposing individuals’ private embarrassing information, such as information that reveals their past indecent behavior, mischief, or clumsiness. Although individuals sometimes do enjoy the humor, they might also be offended by the involuntary exposure. Drawing on social exchange theory, this paper elucidates the consequences of an embarrassing exposure in online social networks. Specifically, this study examines the effects of information dissemination and network commonality on individuals’ exchange assessment as well as how this assessment shapes their behavioral responses. The results of our experiment provide strong evidence that information dissemination and network commonality jointly influence individuals’ perceived privacy invasion and perceived relationship bonding. In addition, whereas perceived privacy invasion increases transactional avoidance, it reduces approach behavior. Furthermore, whereas perceived relationship bonding impedes both transactional avoidance and interpersonal avoidance, it leads to approach behavior. The theoretical and practical implications of the findings are discussed.

Suggested Citation

  • Ben C. F. Choi & Zhenhui (Jack) Jiang & Bo Xiao & Sung S. Kim, 2015. "Embarrassing Exposures in Online Social Networks: An Integrated Perspective of Privacy Invasion and Relationship Bonding," Information Systems Research, INFORMS, vol. 26(4), pages 675-694, December.
    • Handle: RePEc:inm:orisre:v:26:y:2015:i:4:p:675-694
    DOI: 10.1287/isre.2015.0602
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    References listed on IDEAS

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    Cited by:

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    3. Cheng Yi & Zhenhui (Jack) Jiang & Izak Benbasat, 2017. "Designing for Diagnosticity and Serendipity: An Investigation of Social Product-Search Mechanisms," Information Systems Research, INFORMS, vol. 28(2), pages 413-429, June.
    4. Jia Gao & Ying Rong & Xin Tian & Yuliang Yao, 2024. "Improving Convenience or Saving Face? An Empirical Analysis of the Use of Facial Recognition Payment Technology in Retail," Information Systems Research, INFORMS, vol. 35(1), pages 16-27, March.
    5. Amit K. Srivastava & Rajhans Mishra, 2023. "Analyzing Social Media Research: A Data Quality and Research Reproducibility Perspective," IIM Kozhikode Society & Management Review, , vol. 12(1), pages 39-49, January.
    6. Kawaljeet Kaur Kapoor & Kuttimani Tamilmani & Nripendra P. Rana & Pushp Patil & Yogesh K. Dwivedi & Sridhar Nerur, 2018. "Advances in Social Media Research: Past, Present and Future," Information Systems Frontiers, Springer, vol. 20(3), pages 531-558, June.

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