IDEAS home Printed from https://ideas.repec.org/a/inm/orinte/v45y2015i2p166-174.html

Conjoint Analysis for Ticket Offerings at the Cleveland Indians

Author

Listed:
  • Gabriel Gershenfeld

    (Cleveland Indians, Strategy and Business Analytics, Cleveland, Ohio 44115)

Abstract

Evaluating the appeal of seat location, food, and ticket-price characteristics for an entertainment event can be difficult using only historical data. Survey-based conjoint analysis provided guidance on segment preferences, sales forecasts, and new offerings for the renovation of the club section in a Major League Baseball ballpark. Positive results were achieved in terms of ticket sales and revenue, generating value for fans and the team, thus allowing for increased investment in the Cleveland Indians’ on-field product. Perhaps more importantly, visual and interactive presentations of the model increased the understanding and acceptance of the methods, improving the organization’s analytics capability. Subsequent applications have used additional conjoint methods to analyze a variety of internal products.

Suggested Citation

  • Gabriel Gershenfeld, 2015. "Conjoint Analysis for Ticket Offerings at the Cleveland Indians," Interfaces, INFORMS, vol. 45(2), pages 166-174, April.
    • Handle: RePEc:inm:orinte:v:45:y:2015:i:2:p:166-174
    DOI: 10.1287/inte.2014.0770
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1287/inte.2014.0770
    Download Restriction: no
    File URL: https://libkey.io/10.1287/inte.2014.0770?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Fred S. Zufryden, 1983. "Course Evaluation and Design Optimization: A Conjoint Analysis-Based Application," Interfaces, INFORMS, vol. 13(2), pages 87-94, April.
    2. Gigerenzer, Gerd & Todd, Peter M. & ABC Research Group,, 2000. "Simple Heuristics That Make Us Smart," OUP Catalogue, Oxford University Press, number 9780195143812.
    3. Mullen, Katharine M. & Ardia, David & Gil, David L. & Windover, Donald & Cline, James, 2011. "DEoptim: An R Package for Global Optimization by Differential Evolution," Journal of Statistical Software, Foundation for Open Access Statistics, vol. 40(i06).
    4. Samuelson, Paul A, 1974. "Complementarity-An Essay on the 40th Anniversary of the Hicks-Allen Revolution in Demand Theory," Journal of Economic Literature, American Economic Association, vol. 12(4), pages 1255-1289, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Claude Hillinger, 2002. "A General Theory of Price and Quantity Aggregation and Welfare Measurement," CESifo Working Paper Series 818, CESifo.
    2. Stephen A. Hillegeist & James P. Kavourakis & Matthew Pinnuck, 2023. "The association between quarter length, forecast errors, and firms’ voluntary disclosures," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 63(2), pages 1885-1918, June.
    3. Matthew Gentzkow, 2007. "Valuing New Goods in a Model with Complementarity: Online Newspapers," American Economic Review, American Economic Association, vol. 97(3), pages 713-744, June.
    4. W. Erwin Diewert & Robert C. Feenstra, 2021. "Estimating the Benefits of New Products," NBER Chapters, in: Big Data for Twenty-First-Century Economic Statistics, pages 437-473, National Bureau of Economic Research, Inc.
    5. Francetich, Alejandro & Kreps, David, 2020. "Choosing a good toolkit, II: Bayes-rule based heuristics," Journal of Economic Dynamics and Control, Elsevier, vol. 111(C).
    6. Fleurbaey, Marc & Maniquet, François, 2017. "Fairness and well-being measurement," Mathematical Social Sciences, Elsevier, vol. 90(C), pages 119-126.
    7. Andrea Polonioli, 2013. "Re-assessing the Heuristics debate," Mind & Society: Cognitive Studies in Economics and Social Sciences, Springer;Fondazione Rosselli, vol. 12(2), pages 263-271, November.
    8. Filipe Costa Souza & Wilton Bernardino & Silvio C. Patricio, 2024. "How life-table right-censoring affected the Brazilian social security factor: an application of the gamma-Gompertz-Makeham model," Journal of Population Research, Springer, vol. 41(3), pages 1-38, September.
    9. Richard Blundell & Martin Browning & Laurens Cherchye & Ian Crawford & Bram De Rock & Frederic Vermeulen, 2012. "Sharp for SARP: Nonparametric bounds on the behavioural and welfare effects of price changes," IFS Working Papers W12/14, Institute for Fiscal Studies.
    10. Kögel, Tomas, 2009. "On the Relation between Dual-Rate Discounting and Substitutability," Economics Discussion Papers 2009-10, Kiel Institute for the World Economy.
    11. F. Sencer Kacar & Kayhan Bayhan & Andreas Gassner & Enes Ergun & Oguzhan Murat Halat & Mustafa Nuri Balov & Mahmud Sami Demirel & Muhammet Bahattin Avcuoglu & Salih Babagiray & Suleyman Selim Calli & , 2025. "Effects of Model Spatial Structure and Basin Characteristics on the Performance of Three Hydrologic Models," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 39(14), pages 7573-7592, November.
    12. Ali Khan, M. & Schlee, Edward E., 2017. "The nonconcavity of money-metric utility: A new formulation and proof," Economics Letters, Elsevier, vol. 154(C), pages 10-12.
    13. Fernando Rojas & Peter Wanke & Víctor Leiva & Mauricio Huerta & Carlos Martin-Barreiro, 2022. "Modeling Inventory Cost Savings and Supply Chain Success Factors: A Hybrid Robust Compromise Multi-Criteria Approach," Mathematics, MDPI, vol. 10(16), pages 1-18, August.
    14. Marc Fleurbaey & Rossi Abi-Rafeh, 2016. "The Use of Distributional Weights in Benefit–Cost Analysis: Insights from Welfare Economics," Review of Environmental Economics and Policy, Association of Environmental and Resource Economists, vol. 10(2), pages 286-307.
    15. Magni, Carlo Alberto, 2007. "Investment decisions, equivalent risk and bounded rationality," MPRA Paper 6073, University Library of Munich, Germany.
    16. Yao Wu, 2025. "Limit Order Book Dynamics in Matching Markets: Microstructure, Spread, and Execution Slippage," Papers 2511.20606, arXiv.org, revised Nov 2025.
    17. Villacorta, Pablo J. & Verdegay, José L., 2016. "FuzzyStatProb: An R Package for the Estimation of Fuzzy Stationary Probabilities from a Sequence of Observations of an Unknown Markov Chain," Journal of Statistical Software, Foundation for Open Access Statistics, vol. 71(i08).
    18. Susanne Fuchs-Seliger, 2016. "Axiomatic Models of Rational Behavior and Interpretations," Homo Oeconomicus: Journal of Behavioral and Institutional Economics, Springer, vol. 33(4), pages 385-401, December.
    19. Matthew Gentzkow, 2006. "Valuing New Goods in a Model with Complementarities: Online Newspapers," NBER Working Papers 12562, National Bureau of Economic Research, Inc.
    20. Eva Murphy & Whitney Huang & Julie Bessac & Jiali Wang & Rao Kotamarthi, 2025. "Joint Modeling of Wind Speed and Wind Direction Through a Conditional Approach," Environmetrics, John Wiley & Sons, Ltd., vol. 36(3), April.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:orinte:v:45:y:2015:i:2:p:166-174. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Asher (email available below). General contact details of provider: https://edirc.repec.org/data/inforea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.