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The Value of Decision Analysis at Eastman Kodak Company, 1990-1999


  • Robert T. Clemen

    (Fuqua School of Business, Duke University, Durham, North Carolina 27708)

  • Robert C. Kwit

    (Eastman Kodak Company, 155 Port View Circle, Rochester, New York 14617-1468)


Because of the one-time nature of typical decision-analysis projects, organizations often have difficulty identifying and documenting their value. Based on Eastman Kodak Company's records for 1990 to 1999, we estimated that decision analysis contributed around a billion dollars to the organization over this time. The data also reflect the many roles decision analysis can play. Aside from its monetary benefits, it promotes careful thinking about strategies and alternatives, improved understanding and appreciation of risk, and use of systematic decision-making principles.

Suggested Citation

  • Robert T. Clemen & Robert C. Kwit, 2001. "The Value of Decision Analysis at Eastman Kodak Company, 1990-1999," Interfaces, INFORMS, vol. 31(5), pages 74-92, October.
  • Handle: RePEc:inm:orinte:v:31:y:2001:i:5:p:74-92

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    References listed on IDEAS

    1. Robert C. Nickerson & Dean W. Boyd, 1980. "The Use and Value of Models in Decision Analysis," Operations Research, INFORMS, vol. 28(1), pages 139-155, February.
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    Cited by:

    1. Pekka Mild & Ahti Salo, 2009. "Combining a Multiattribute Value Function with an Optimization Model: An Application to Dynamic Resource Allocation for Infrastructure Maintenance," Decision Analysis, INFORMS, vol. 6(3), pages 139-152, September.
    2. Donald L. Keefer & Craig W. Kirkwood & James L. Corner, 2004. "Perspective on Decision Analysis Applications, 1990–2001," Decision Analysis, INFORMS, vol. 1(1), pages 4-22, March.
    3. Martin S. Schilling & Nadine Oeser & Cornelius Schaub, 2007. "How Effective Are Decision Analyses? Assessing Decision Process and Group Alignment Effects," Decision Analysis, INFORMS, vol. 4(4), pages 227-242, December.
    4. Rex Brown, 2005. "The Operation Was a Success but the Patient Died: Aider Priorities Influence Decision Aid Usefulness," Interfaces, INFORMS, vol. 35(6), pages 511-521, December.
    5. Ralph L. Keeney, 2004. "Making Better Decision Makers," Decision Analysis, INFORMS, vol. 1(4), pages 193-204, December.
    6. Jeffrey Keisler, 2004. "Value of Information in Portfolio Decision Analysis," Decision Analysis, INFORMS, vol. 1(3), pages 177-189, September.

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