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A New Revenue Management Framework for Hong Kong Travel Agencies

Author

Listed:
  • Grace Suk Ha Chan
  • Basak Denizci Guillet

Abstract

Today¡¯s highly unpredictable and competitive global environment has had profound effects on the travel industry. Higher operational costs and reduced profit margins have caused many Hong Kong travel agencies go out of business altogether, the profit margins of Hong Kong travel agencies are shrinking. As this sector shares many features with traditional revenue management (RM) users such as the airline and hotel industries, travel agencies have the potential to enhance revenue by incorporating RM techniques into their businesses. Most travel agencies sell product on behalf of suppliers, and do not own or control their inventories. The adoption of RM techniques could optimize the financial health of travel agencies by freeing them from dependence on commissions. This study presents a RM framework formulated specifically for travel agents. It provides a deterministic model for the business operations of travel agencies.

Suggested Citation

  • Grace Suk Ha Chan & Basak Denizci Guillet, 2016. "A New Revenue Management Framework for Hong Kong Travel Agencies," Journal of Management and Sustainability, Canadian Center of Science and Education, vol. 6(3), pages 57-67, September.
    • Handle: RePEc:ibn:jmsjnl:v:6:y:2016:i:3:p:57-67
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    References listed on IDEAS

    as
    1. Wen-Chyuan Chiang & Jason C.H. Chen & Xiaojing Xu, 2007. "An overview of research on revenue management: current issues and future research," International Journal of Revenue Management, Inderscience Enterprises Ltd, vol. 1(1), pages 97-128.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    revenue management; travel agencies; revenue optimization; Hong Kong;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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