IDEAS home Printed from https://ideas.repec.org/a/ibn/ijbmjn/v18y2023i1p88.html
   My bibliography  Save this article

The Effect of E-Marketing on The Performance of Small Business Enterprises

Author

Listed:
  • Khalid Naser AL Zubi

Abstract

Small business enterprises play an important role in boosting global economic growth and raising the nation's GDP. E-marketing is becoming a necessary part of information technology that small businesses must use to succeed. The influence of e-marketing, as reflected by its two variables (E-marketing tools and E-marketing budget), on the marketing performance in small business businesses in Jordan has been examined in this research. The model fit and its proposed hypotheses were tested using structural equation modeling (SME). The proposed study model was determined to have good-fit. According to the study's findings, E-marketing tools had a significant effect on pre-sales activities (SE = 0.124, P < 0.05), but not on post-sales activities (SE = 0.052, P > 0.05), or on marketing performance (SE = 0.053, P > 0.05). Pre-sales activities, post-sales activities, and marketing performance were all significantly affected by the e-marketing budget (SE = 0.0.652, P < 0.05; SE = 0.374, P < 0.05; SE = 0.289, P < 0.05) respectively. Marketing success in terms of marketing performance was strongly affected by pre- and post-sales activities, respectively (SE = 0.389, P < 0.05; SE = 0.542, P < 0.05).

Suggested Citation

  • Khalid Naser AL Zubi, 2023. "The Effect of E-Marketing on The Performance of Small Business Enterprises," International Journal of Business and Management, Canadian Center of Science and Education, vol. 18(1), pages 1-88, February.
    • Handle: RePEc:ibn:ijbmjn:v:18:y:2023:i:1:p:88
    as

    Download full text from publisher

    File URL: https://ccsenet.org/journal/index.php/ijbm/article/download/0/0/48185/51799
    Download Restriction: no
    File URL: https://ccsenet.org/journal/index.php/ijbm/article/view/0/48185
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Riyad Eid & Hatem El-Gohary, 2013. "The impact of E-marketing use on small business enterprises' marketing success," The Service Industries Journal, Taylor & Francis Journals, vol. 33(1), pages 31-50, January.
    2. André Spithoven & Wim Vanhaverbeke & Nadine Roijakkers, 2013. "Open innovation practices in SMEs and large enterprises," Small Business Economics, Springer, vol. 41(3), pages 537-562, October.
    3. Aina Olayinka Christopher, 2021. "E-marketing and the hotel business promotion: Prospect and challenges in selected hotels in Ado-Ekiti, Nigeria," E3 Journal of Business Management and Economics., E3 Journals, vol. 11(1), pages 020-026.
    4. Stephane Lhuillery, 2014. "Marketing and persistent innovation success," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 23(5-6), pages 517-543, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Caroline Danièle Mothe & Thuc Uyen Nguyen-Thi, 2017. "Persistent openness and environmental innovation: An empirical analysis of French manufacturing firms," Post-Print hal-01609129, HAL.
    2. Muhammad Khalid Anser & Zahid Yousaf & Muhammad Usman & Seemab Yousaf, 2020. "Towards Strategic Business Performance of the Hospitality Sector: Nexus of ICT, E-Marketing and Organizational Readiness," Sustainability, MDPI, vol. 12(4), pages 1-17, February.
    3. Radziwon, Agnieszka & Bogers, Marcel, 2019. "Open innovation in SMEs: Exploring inter-organizational relationships in an ecosystem," Technological Forecasting and Social Change, Elsevier, vol. 146(C), pages 573-587.
    4. Eleonora Bartoloni & Maurizio Baussola, 2015. "Persistent Product Innovation and Market-oriented Behaviour: the Impact on Firms' Performance," DISCE - Quaderni del Dipartimento di Scienze Economiche e Sociali dises1505, Università Cattolica del Sacro Cuore, Dipartimenti e Istituti di Scienze Economiche (DISCE).
    5. Waseem Ul Hameed & Muhammad Farhan Basheer & Jawad Iqbal & Ayesha Anwar & Hafiz Khalil Ahmad, 2018. "Determinants of Firm’s open innovation performance and the role of R & D department: an empirical evidence from Malaysian SME’s," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 8(1), pages 1-20, December.
    6. Roman Teplov & Ekaterina Albats & Daria Podmetina, 2019. "What Does Open Innovation Mean? Business Versus Academic Perceptions," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(01), pages 1-33, January.
    7. Miguel Salazar-Kovaleff & David Mauricio, 2024. "Ten Years of SME E-Commerce Performance Factors and Metrics, 2011-2021," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 22(1), pages 1-27, January.
    8. Lingyan Meng & Md Qamruzzaman & Anass Hamad Elneel Adow, 2021. "Technological Adaption and Open Innovation in SMEs: An Strategic Assessment for Women-Owned SMEs Sustainability in Bangladesh," Sustainability, MDPI, vol. 13(5), pages 1-22, March.
    9. Child, John & Hsieh, Linda & Elbanna, Said & Karmowska, Joanna & Marinova, Svetla & Puthusserry, Pushyarag & Tsai, Terence & Narooz, Rose & Zhang, Yunlu, 2017. "SME international business models: The role of context and experience," Journal of World Business, Elsevier, vol. 52(5), pages 664-679.
    10. Julian Alexandrakis & Julia Hein & Jan Kratzer, 2022. "Living Labs and Small and Medium-Sized Enterprises: A Symbioses Propelling Sustainable Innovation," Sustainability, MDPI, vol. 14(19), pages 1-17, October.
    11. Marc Fréchet & Hervé Goy, 2017. "Does strategy formalization foster innovation? Evidence from a French sample of small to medium-sized enterprises," Post-Print hal-01623788, HAL.
    12. Reem Al Sharif & Shaligram Pokharel & Mohamed Arselene Ayari & Marwa Essam & Salwa Aqeel, 2022. "Enabling Open Innovation in Digital Startups through the Incubation Program—A Case of Qatar," Sustainability, MDPI, vol. 14(11), pages 1-17, May.
    13. Roszkowska Dorota, 2017. "External Knowledge Sourcing and Innovation Processes in Modern Economic Environment," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 53(2), pages 39-56, June.
    14. Jinhyo Joseph Yun & Xiaofei Zhao & KyungBae Park & Lei Shi, 2020. "Sustainability Condition of Open Innovation: Dynamic Growth of Alibaba from SME to Large Enterprise," Sustainability, MDPI, vol. 12(11), pages 1-24, May.
    15. Grimaldi, Michele & Greco, Marco & Cricelli, Livio, 2021. "A framework of intellectual property protection strategies and open innovation," Journal of Business Research, Elsevier, vol. 123(C), pages 156-164.
    16. Antonia Madrid-Guijarro & Dominique Philippe Martin & Domingo García-Pérez-de-Lema, 2021. "Capacity of open innovation activities in fostering product and process innovation in manufacturing SMEs," Review of Managerial Science, Springer, vol. 15(7), pages 2137-2164, October.
    17. Nuno Campos Pereira & Nuno Araújo & Leonardo Costa, 2016. "A counting multidimensional innovation index for SMEs," Working Papers de Economia (Economics Working Papers) 01, Católica Porto Business School, Universidade Católica Portuguesa.
    18. Huiying Zhang & Xiguang Chen, 2022. "Open Innovation and Sustainable Innovation Performance: The Moderating Role of IP Strategic Planning and IP Operation," Sustainability, MDPI, vol. 14(14), pages 1-15, July.
    19. Graciela Corral de Zubielqui & Noel Lindsay & Wendy Lindsay & Janice Jones, 2019. "Knowledge quality, innovation and firm performance: a study of knowledge transfer in SMEs," Small Business Economics, Springer, vol. 53(1), pages 145-164, June.
    20. Gabriele Santoro & Alberto Ferraris & Elisa Giacosa & Guido Giovando, 2018. "How SMEs Engage in Open Innovation: a Survey," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 9(2), pages 561-574, June.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ijbmjn:v:18:y:2023:i:1:p:88. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.