IDEAS home Printed from https://ideas.repec.org/a/ibn/ibrjnl/v10y2017i12p191-196.html
   My bibliography  Save this article

The Influence of Virtual Communities in Marketing Decision

Author

Listed:
  • Giuseppe Granata
  • Giancarlo Scozzese

Abstract

Purpose – The introduction and growth of the Internet and modern technology has had a strong impact on the structures of companies and led to a change in the decisional processes. In the new economic scenarios, with the growth of social networks and Web 3.0, technologies go through developments and transformations that are of vital importance to ensure the competitiveness of companies. Methodology – The study analyzes the possibility of applying social networks to the new business models, underlining their importance not only with regard to managers but also, and especially, to crowdsourcing processes. Implications – The objective of the study is to focus on the impact that web 3.0 and social networks have on management and marketing decisions, underlining certain processes in order to improve the competitive advantages of companies.

Suggested Citation

  • Giuseppe Granata & Giancarlo Scozzese, 2017. "The Influence of Virtual Communities in Marketing Decision," International Business Research, Canadian Center of Science and Education, vol. 10(12), pages 191-196, December.
    • Handle: RePEc:ibn:ibrjnl:v:10:y:2017:i:12:p:191-196
    as

    Download full text from publisher

    File URL: http://www.ccsenet.org/journal/index.php/ibr/article/view/70682/39296
    Download Restriction: no
    File URL: http://www.ccsenet.org/journal/index.php/ibr/article/view/70682
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Peppard, Joe & Rylander, Anna, 0. "From Value Chain to Value Network:: Insights for Mobile Operators," European Management Journal, Elsevier, vol. 24(2-3), pages 128-141, April.
    2. Jonathan R. Corney & Carmen Torres-Sanchez & A. Prasanna Jagadeesan & William C. Regli, 2009. "Outsourcing labour to the cloud," International Journal of Innovation and Sustainable Development, Inderscience Enterprises Ltd, vol. 4(4), pages 294-313.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Claude Paraponaris, 2017. "Plateformes numériques, conception ouverte et emploi," Post-Print halshs-01614430, HAL.
    2. Ehrenhard, Michel & Kijl, Bjorn & Nieuwenhuis, Lambert, 2014. "Market adoption barriers of multi-stakeholder technology: Smart homes for the aging population," Technological Forecasting and Social Change, Elsevier, vol. 89(C), pages 306-315.
    3. Laya, Andrés & Sundquist, Mårten & Markendahl, Jan, 2015. "Motivation, Regulation And Actor Constellations - Experiences From A Multidisciplinary Research Project On Health And Wellbeing As Part Of The Internet Of Things," 26th European Regional ITS Conference, Madrid 2015 127160, International Telecommunications Society (ITS).
    4. Sanghoon Lee & Wonjoon Kim, 2017. "The knowledge network dynamics in a mobile ecosystem: a patent citation analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 111(2), pages 717-742, May.
    5. Patrick Lynch & Jamie Power & Richard Hickey & Thomas Messervey, 2017. "Business model strategies: Flexibility trade in emerging low voltage distribution networks," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 4(3), pages 380-391, March.
    6. Takey, Silvia Mayumi & Carvalho, Marly M., 2016. "Fuzzy front end of systemic innovations: A conceptual framework based on a systematic literature review," Technological Forecasting and Social Change, Elsevier, vol. 111(C), pages 97-109.
    7. Papastamatelou Julie & Busch Rainer & Ötken Begüm & Okan Elif Y. & Gassemi Karim, 2016. "Effects of Network Capabilities on Firm Performance across Cultures," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 49(1), pages 79-105, March.
    8. Leviäkangas, Pekka & Öörni, Risto, 2020. "From business models to value networks and business ecosystems – What does it mean for the economics and governance of the transport system?," Utilities Policy, Elsevier, vol. 64(C).
    9. Erlinghagen, Sabine & Markard, Jochen, 2012. "Smart grids and the transformation of the electricity sector: ICT firms as potential catalysts for sectoral change," Energy Policy, Elsevier, vol. 51(C), pages 895-906.
    10. Selam Abrham Gebregiorgis & Jorn Altmann, 2012. "IT Service Platforms: Their Value Creation Model and the Impact of their Level of Openness on their Adoption," TEMEP Discussion Papers 201295, Seoul National University; Technology Management, Economics, and Policy Program (TEMEP), revised Jun 2012.
    11. Christian Czarnecki & Axel Winkelmann & Myra Spiliopoulou, 2013. "Reference Process Flows for Telecommunication Companies," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 5(2), pages 83-96, April.
    12. Voloshinskaya, Anna (Волошинская, Анна) & Komarov, Vladimir (Комаров, Владимир), 2016. "Modern Tools of Interaction between State and Society [Современные Инструменты Взаимодействия Государства И Общества]," Working Papers 1663, Russian Presidential Academy of National Economy and Public Administration.
    13. Laya, Andres & Bratu, Vlad-loan & Markendahl, Jan, 2013. "Who is investing in machine-to-machine communications?," 24th European Regional ITS Conference, Florence 2013 88475, International Telecommunications Society (ITS).
    14. Oesterreich, Thuy Duong & Teuteberg, Frank, 2019. "Behind the scenes: Understanding the socio-technical barriers to BIM adoption through the theoretical lens of information systems research," Technological Forecasting and Social Change, Elsevier, vol. 146(C), pages 413-431.
    15. Obradović, Tena & Vlačić, Božidar & Dabić, Marina, 2021. "Open innovation in the manufacturing industry: A review and research agenda," Technovation, Elsevier, vol. 102(C).
    16. Yu Zhou & Shanshan Shi & Shaohua Wang, 2022. "A Multi-Agent Model-Based Evolutionary Model of Port Service Value Network and Decision Preferences," Sustainability, MDPI, vol. 14(6), pages 1-18, March.
    17. Claude Paraponaris, 2017. "Plateformes numériques, conception ouverte et emploi," Working Papers halshs-01614430, HAL.
    18. Lara Stocchi & Naser Pourazad & Nina Michaelidou & Arry Tanusondjaja & Paul Harrigan, 2022. "Marketing research on Mobile apps: past, present and future," Journal of the Academy of Marketing Science, Springer, vol. 50(2), pages 195-225, March.
    19. Curwen, Peter & Whalley, Jason, 2013. "Mapping worldwide mobile networks: Some problems and indicative solutions," Telecommunications Policy, Elsevier, vol. 37(11), pages 1150-1165.
    20. Frank Meissner & Armin Haas & Jochen Hinkel & Alexander Bisaro, 2020. "A typology for analysing mitigation and adaptation win-win strategies," Climatic Change, Springer, vol. 160(4), pages 539-564, June.

    More about this item

    Keywords

    communication technologies; competitive strategies; crowdsourcing and social network;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ibrjnl:v:10:y:2017:i:12:p:191-196. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.