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Outsourcing labour to the cloud

Author

Listed:
  • Jonathan R. Corney
  • Carmen Torres-Sanchez
  • A. Prasanna Jagadeesan
  • William C. Regli

Abstract

Various forms of open sourcing to the online population are establishing themselves as cheap, effective methods of getting work done. These have revolutionised the traditional methods for innovation and have contributed to the enrichment of the concept of 'open innovation'. To date, the literature concerning this emerging topic has been spread across a diverse number of media, disciplines and academic journals. This paper attempts for the first time to survey the emerging phenomenon of open outsourcing of work to the internet using 'cloud computing'. The paper describes the volunteer origins and recent commercialisation of this business service. It then surveys the current platforms, applications and academic literature. Based on this, a generic classification for crowdsourcing tasks and a number of performance metrics are proposed. After discussing strengths and limitations, the paper concludes with an agenda for academic research in this new area.

Suggested Citation

  • Jonathan R. Corney & Carmen Torres-Sanchez & A. Prasanna Jagadeesan & William C. Regli, 2009. "Outsourcing labour to the cloud," International Journal of Innovation and Sustainable Development, Inderscience Enterprises Ltd, vol. 4(4), pages 294-313.
    • Handle: RePEc:ids:ijisde:v:4:y:2009:i:4:p:294-313
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    Citations

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    Cited by:

    1. Voloshinskaya, Anna (Волошинская, Анна) & Komarov, Vladimir (Комаров, Владимир), 2016. "Modern Tools of Interaction between State and Society [Современные Инструменты Взаимодействия Государства И Общества]," Working Papers 1663, Russian Presidential Academy of National Economy and Public Administration.
    2. Mathis Poser & Gerrit C. Küstermann & Navid Tavanapour & Eva A. C. Bittner, 2022. "Design and Evaluation of a Conversational Agent for Facilitating Idea Generation in Organizational Innovation Processes," Information Systems Frontiers, Springer, vol. 24(3), pages 771-796, June.
    3. Giuseppe Granata & Giancarlo Scozzese, 2017. "The Influence of Virtual Communities in Marketing Decision," International Business Research, Canadian Center of Science and Education, vol. 10(12), pages 191-196, December.
    4. Leimeister, Jan Marco & Zogaj, Shkodran, 2013. "Neue Arbeitsorganisation durch Crowdsourcing: Eine Literaturstudie," Arbeitspapiere 287, Hans-Böckler-Stiftung, Düsseldorf.
    5. Obradović, Tena & Vlačić, Božidar & Dabić, Marina, 2021. "Open innovation in the manufacturing industry: A review and research agenda," Technovation, Elsevier, vol. 102(C).

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