IDEAS home Printed from https://ideas.repec.org/a/ibn/eltjnl/v19y2026i1p16.html

Technology-Supported Curriculum-Based Measurement for Vocabulary Development in ESP: A Case Study in Marketing Education

Author

Listed:
  • Yuh-Jen Wu
  • Chun-Min Lin

Abstract

In this study we investigate the development and instructional application of a curriculum-based English vocabulary list tailored for marketing majors at a technological university in Taiwan. Combining corpus linguistics and curriculum-based measurement (CBM), we aimed to address the lexical challenges that low-proficiency learners in English for Specific Purposes contexts (ESP) face. We constructed a specialised corpus from open-access marketing textbooks and web-based content. We selected the Marketing Word List (MWL), comprising 208 high-frequency domain-specific terms, through frequency analysis and expert validation using the Delphi method. We subsequently integrated these terms into an online learning platform that delivered bilingual instructional materials, self-paced quizzes and weekly formative assessments. A two-month intervention showed a statistically significant improvement in students’ vocabulary performance. Preliminary evidence suggested that the MWL enhanced domain-specific vocabulary acquisition, and learners reported increased confidence and perceived relevance of the word list to their studies. The findings highlight CBM-aligned vocabulary instruction’s pedagogical potential, supported by technology-enhanced delivery systems, in tertiary education. This approach offers a replicable model for aligning assessment, instruction and content in ESP instruction for low-proficiency English learners.

Suggested Citation

  • Yuh-Jen Wu & Chun-Min Lin, 2026. "Technology-Supported Curriculum-Based Measurement for Vocabulary Development in ESP: A Case Study in Marketing Education," English Language Teaching, Canadian Center of Science and Education, vol. 19(1), pages 1-16, January.
    • Handle: RePEc:ibn:eltjnl:v:19:y:2026:i:1:p:16
    as

    Download full text from publisher

    File URL: https://ccsenet.org/journal/index.php/elt/article/download/0/0/52629/57331
    Download Restriction: no
    File URL: https://ccsenet.org/journal/index.php/elt/article/view/0/52629
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Christopher S. Cotton & Brent R. Hickman & John A. List & Joseph Price & Sutanuka Roy, 2026. "Why Don’t Struggling Students Do Their Homework? Disentangling Motivation and Study Productivity as Drivers of Human Capital Formation," Journal of Political Economy, University of Chicago Press, vol. 134(1), pages 86-149.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Puthearath Chan & Myeong-Hun Lee, 2019. "Developing Sustainable City Indicators for Cambodia through Delphi Processes of Panel Surveys," Sustainability, MDPI, vol. 11(11), pages 1-32, June.
    2. Mubshara Tahir,Aresha Sohail,Hafsa Khalid,Hera Naheed Khan, 2026. "Evolving Cosmetic Regulations in the World," International Journal of Innovations in Science & Technology, 50sea, vol. 8(1), pages 69-88, January.
    3. John A. List, 2026. "The Economics of Scaling Early Childhood Programs: Lessons from the Chicago School," Journal of Political Economy, University of Chicago Press, vol. 134(1), pages 1-48.
    4. Aaron L. Bodoh-Creed & Brent R. Hickman & John A. List & Ian Muir & Gregory K. Sun, 2026. "Salience and (Non-)Buyer's Remorse: Optimal Nonlinear Pricing with Cognitively Constrained Consumers," NBER Working Papers 35003, National Bureau of Economic Research, Inc.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:eltjnl:v:19:y:2026:i:1:p:16. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.