IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v9y2016i1p6-d85925.html
   My bibliography  Save this article

Repositioning through Culture: Testing Change in Connectivity Patterns

Author

Listed:
  • Beatriz Plaza

    () (Faculty of Economics and Business, University of the Basque Country (UPV/EHU), Avda. Lehendakari Aguirre 83, 48015 Bilbao, Spain)

  • Catalina Gálvez-Galvez

    () (Faculty of Economics and Business, University of the Basque Country (UPV/EHU), Avda. Lehendakari Aguirre 83, 48015 Bilbao, Spain)

  • Ana González-Flores

    () (Faculty of Economics and Business, University of the Basque Country (UPV/EHU), Avda. Lehendakari Aguirre 83, 48015 Bilbao, Spain)

  • Jokin Jaca

    () (Faculty of Economics and Business, University of the Basque Country (UPV/EHU), Avda. Lehendakari Aguirre 83, 48015 Bilbao, Spain)

Abstract

Symbolic knowledge-driven innovations can play an important role in the economic development of cities and regions. Cultural events and infrastructures can act as powerful connectivity engines, generating new connections, rewiring links, and repositioning institutions/cities/regions on the Internet map. Within this framework, this paper aims to contribute to the analytical understanding of culture-led repositioning. For this purpose we perform regression analysis with cultural networks (observational cross-sectional network data) from digital media for a specific cultural case study: the Basque Culinary Center (BCC), a higher education faculty of haute cuisine promoted by the University of Mondragon along with a group of Michelin-starred chefs. Results show that a cultural sector, such as haute cuisine, can contribute to structural changes in connectivity patterns, putting an institution/city/region on the media map. It is the connection (in the online press) of the BCC to the influential Michelin-starred chefs that can fuel the accumulation of press articles (media items) on the BCC; and it is precisely this accumulation of press articles that can impact BCC revenues. Put differently, the co-branding between the influential Michelin chefs and the BCC may have put the BCC on the press map, promoting new student registrations and fostering Basque haute cuisine. The main contribution of this article is a prototype of regression analysis to test repositioning with network data.

Suggested Citation

  • Beatriz Plaza & Catalina Gálvez-Galvez & Ana González-Flores & Jokin Jaca, 2016. "Repositioning through Culture: Testing Change in Connectivity Patterns," Sustainability, MDPI, Open Access Journal, vol. 9(1), pages 1-15, December.
  • Handle: RePEc:gam:jsusta:v:9:y:2016:i:1:p:6-:d:85925
    as

    Download full text from publisher

    File URL: http://www.mdpi.com/2071-1050/9/1/6/pdf
    Download Restriction: no

    File URL: http://www.mdpi.com/2071-1050/9/1/6/
    Download Restriction: no

    References listed on IDEAS

    as
    1. Beatriz Plaza & Silke N. Haarich, 2015. "The Guggenheim Museum Bilbao: Between Regional Embeddedness and Global Networking," European Planning Studies, Taylor & Francis Journals, vol. 23(8), pages 1456-1475, August.
    2. Jason Potts & Stuart Cunningham & John Hartley & Paul Ormerod, 2008. "Social network markets: a new definition of the creative industries," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 32(3), pages 167-185, September.
    3. Beckert, Jens & Rössel, Jörg & Schenk, Patrick, 2014. "Wine as a cultural product: Symbolic capital and price formation in the wine field," MPIfG Discussion Paper 14/2, Max Planck Institute for the Study of Societies.
    4. Allen J. Scott, 1997. "The Cultural Economy of Cities," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 21(2), pages 323-339, June.
    5. Elsner, Wolfram & Heinrich, Torsten & Schwardt, Henning, 2014. "The Microeconomics of Complex Economies," Elsevier Monographs, Elsevier, edition 1, number 9780124115859.
    6. Martin Heidenreich & Beatriz Plaza, 2015. "Renewal through Culture? The Role of Museums in the Renewal of Industrial Regions in Europe," European Planning Studies, Taylor & Francis Journals, vol. 23(8), pages 1441-1455, August.
    7. Ron Boschma, 2005. "Proximity and Innovation: A Critical Assessment," Regional Studies, Taylor & Francis Journals, vol. 39(1), pages 61-74.
    8. Beatriz Plaza & Pilar González-Casimiro & Paz Moral-Zuazo & Courtney Waldron, 2015. "Culture-led city brands as economic engines: theory and empirics," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 54(1), pages 179-196, January.
    9. David Dekker & David Krackhardt & Tom Snijders, 2007. "Sensitivity of MRQAP Tests to Collinearity and Autocorrelation Conditions," Psychometrika, Springer;The Psychometric Society, vol. 72(4), pages 563-581, December.
    10. Beatriz Plaza & Pilar Gonzalez-Casimiro & Paz Moral-Zuazo & Courtney Waldron, 2013. "Culture-led City Brands as Economic Engines: Theory and Empirics," ACEI Working Paper Series AWP-05-2013, Association for Cultural Economics International, revised Oct 2013.
    11. Beatriz Plaza & Manuel Tironi & Silke N. Haarich, 2009. "Bilbao's Art Scene and the “Guggenheim effect” Revisited," European Planning Studies, Taylor & Francis Journals, vol. 17(11), pages 1711-1729, November.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    symbolic repositioning; cultural economics; information goods; inferential network analysis; digital economics; intervention analysis; semantic clustering; SNA; data mining; cultural branding;

    JEL classification:

    • Q - Agricultural and Natural Resource Economics; Environmental and Ecological Economics
    • Q0 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General
    • Q2 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation
    • Q3 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Nonrenewable Resources and Conservation
    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:9:y:2016:i:1:p:6-:d:85925. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (XML Conversion Team). General contact details of provider: http://www.mdpi.com/ .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.