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A Company-Based View on Sustainable Packaging Orientation

Author

Listed:
  • Paulo Duarte

    (NECE—Research Centre for Business Sciences, Faculty of Human and Social Sciences, Universidade da Beira Interior, 6200-209 Covilhã, Portugal)

  • Maria Inês Ribeiro

    (CEGE—Research Centre in Management and Economics, Católica Porto Business School, Universidade Católica Portuguesa, 4169-005 Porto, Portugal)

  • Susana C. Silva

    (CEGE—Research Centre in Management and Economics, Católica Porto Business School, Universidade Católica Portuguesa, 4169-005 Porto, Portugal
    Faculty of Business & Law, University of Saint Joseph, Macau SAR, China)

  • Rúben Pinhal

    (GOVCOPP, ISCA—Universidade de Aveiro, 3810-193 Aveiro, Portugal)

  • Ana Estima

    (GOVCOPP, ISCA—Universidade de Aveiro, 3810-193 Aveiro, Portugal)

Abstract

This study aims to understand how companies address and integrate sustainability challenges in packaging design, as well as the motivations and processes that influence managers’ decisions when adopting sustainable practices. Semi-structured interviews were conducted with managers from five major Portuguese companies to gather qualitative data on the motivations and processes related to sustainable packaging strategies and actions. The list of questions was developed based on the literature review, from which the dimensions to be analyzed were identified. The results indicate that several factors influence companies’ decisions regarding sustainability in packaging. Despite some factors being beyond the control of companies, the interviews reveal that companies possess the necessary knowledge and are committed to adopting more sustainable packaging.

Suggested Citation

  • Paulo Duarte & Maria Inês Ribeiro & Susana C. Silva & Rúben Pinhal & Ana Estima, 2025. "A Company-Based View on Sustainable Packaging Orientation," Sustainability, MDPI, vol. 17(15), pages 1-23, July.
    • Handle: RePEc:gam:jsusta:v:17:y:2025:i:15:p:6890-:d:1712605
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    References listed on IDEAS

    as
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