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How Does Environmental Education Moderate Local People’s Commitment to the Environment and Intention to Support Tourism Development?

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  • Derya Ozilhan Ozbey

    (Department of Tourism Management, Serik Faculty of Business, Akdeniz University, Antalya 07600, Türkiye)

  • Gul Coskun Degirmen

    (Department of Tourism Management, Serik Faculty of Business, Akdeniz University, Antalya 07600, Türkiye)

  • Yigit Guven

    (Department of Recreation Management, Institute of Graduate Studies, Ankara Hacı Bayram Veli University, Ankara 06830, Türkiye)

  • Ebru Gozen

    (Department of Recreation Management, Manavgat Tourism Faculty, Akdeniz University, Antalya 07600, Türkiye)

  • Cem Taner Hicyakmazer

    (Department of Tourism Management, Institute of Social Science, Necmettin Erbakan University, Konya 42310, Türkiye)

  • Dilek Yalız Solmaz

    (Department of Physical Education and Sports, Sports Sciences Faculty, Eskisehir Technical University, Eskisehir 07600, Türkiye)

  • Arif Aytekin

    (Department of Social Work, Manavgat Social Sciences and Humanities Faculty, Akdeniz University, Antalya 07600, Türkiye)

Abstract

This research has been conducted to determine the environmental commitment of local people and its effect on the intention to support sustainable tourism development based on the Value–Belief–Norm Theory. In addition to related studies in the literature, the present study also examined the moderating role of environmental education. The study data were obtained from local people living in Manavgat, Antalya, one of the most notable tourism destinations in Turkey. Prior to testing the hypothetical research model through the structural model, the data were examined for outlier calculations, normality distributions, and potential multicollinearity issues. As a consequence of obtaining satisfactory findings, the structural model was tested using the AMOS program. Moreover, the Process macro (model 1) was preferred to measure the moderator effect. The results of this research demonstrate the consistency of the Value–Belief–Norm Theory and show that residents’ personal norms influence their environmental commitment and intention to support sustainable tourism development. Furthermore, the findings of this study revealed the moderating role of environmental education in these relationships. Several theoretical and practical implications have been identified for destination management organizations, industry managers, policy-makers, and academics working in the field.

Suggested Citation

  • Derya Ozilhan Ozbey & Gul Coskun Degirmen & Yigit Guven & Ebru Gozen & Cem Taner Hicyakmazer & Dilek Yalız Solmaz & Arif Aytekin, 2024. "How Does Environmental Education Moderate Local People’s Commitment to the Environment and Intention to Support Tourism Development?," Sustainability, MDPI, vol. 16(13), pages 1-22, July.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:13:p:5646-:d:1427260
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    References listed on IDEAS

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    1. Xinpeng Xing & Tiansen Liu & Jianhua Wang & Lin Shen & Yue Zhu, 2019. "Environmental Regulation, Environmental Commitment, Sustainability Exploration/Exploitation Innovation, and Firm Sustainable Development," Sustainability, MDPI, vol. 11(21), pages 1-20, October.
    2. Hong Wang & Baolong Ma & Rubing Bai, 2019. "How Does Green Product Knowledge Effectively Promote Green Purchase Intention?," Sustainability, MDPI, vol. 11(4), pages 1-13, February.
    3. Xiaojuan Rao & Hongliang Qiu & Alastair M. Morrison & Wei Wei, 2022. "Linking Perceived Environmental CSR to Residents’ Environmental Citizenship Behavior in Rural Tourism: The Mediating Role of Resident–Environment Relationship Quality," IJERPH, MDPI, vol. 19(24), pages 1-19, December.
    4. Seldjan Timur & A. Tarik Timur, 2016. "Employee Ownership and Sustainable Development in Tourism: A Case in North Cyprus," Sustainable Development, John Wiley & Sons, Ltd., vol. 24(2), pages 89-100, March.
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    6. Xixiang Sun & Ziyuan Tian & Jianguo Wang & Weihuan Su, 2022. "The Impact of Environmental Commitment on Green Purchase Behavior in China," IJERPH, MDPI, vol. 19(14), pages 1-17, July.
    7. Marie‐Josée Roy & François Thérin, 2008. "Knowledge acquisition and environmental commitment in SMEs," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 15(5), pages 249-259, September.
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    1. Emrah Orgun & Ali Solunoglu & Didem Kutlu & Murat Alpaslan Kasalak & Aydın Unal & Onur Celen & Erhan Gozen, 2024. "The Effect of Green Leadership Perception on Environmental Commitment, Awareness, and Employees’ Green Behavior in Hotel Businesses: Research from a Generation Cohort Theory Perspective," Sustainability, MDPI, vol. 16(22), pages 1-20, November.

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