IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i7p6154-d1114906.html
   My bibliography  Save this article

Acquisition and Utilization of Chinese Peasant e-Entrepreneurs’ Online Social Capital: The Moderating Effect of Offline Social Capital

Author

Listed:
  • Yan Li

    (School of Agricultural Economics and Rural Development, Renmin University of China, Beijing 100872, China)

  • Weiping Chen

    (School of Agricultural Economics and Rural Development, Renmin University of China, Beijing 100872, China)

Abstract

Online social capital (OSC) is of great significance to the sustainable development of peasant e-entrepreneurs in the era of social media. The objective of this research was to explore how peasant e-entrepreneurs acquire and utilize OSC through the use of social media. This study proposes an analytical framework of “social media behaviors–OSC–resource acquisition” including the moderating effect of offline social capital. An empirical test was conducted using data from 306 surveys from China and the partial least squares method (PLS). The results show that (1) self-presentation and browsing behaviors have significant positive effects on both bridging and bonding OSC; communication behaviors only have a significant positive effect on bonding OSC; and self-presentation behaviors have the greatest effect on both types of OSC. (2) Both bridging and bonding OSC have significant positive effects on resource acquisition, and bonding OSC has a greater effect. (3) Offline social capital has a negative moderating effect on the relationship between bonding OSC and resource acquisition but does not have that effect on bridging OSC. These findings contribute to the extant social capital literature and provide references for peasant e-entrepreneurs to better acquire and utilize OSC by exploring the antecedents and impacts of OSC in the context of peasant e-entrepreneur in China.

Suggested Citation

  • Yan Li & Weiping Chen, 2023. "Acquisition and Utilization of Chinese Peasant e-Entrepreneurs’ Online Social Capital: The Moderating Effect of Offline Social Capital," Sustainability, MDPI, vol. 15(7), pages 1-16, April.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:7:p:6154-:d:1114906
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/7/6154/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/7/6154/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Sutter, Christopher & Bruton, Garry D. & Chen, Juanyi, 2019. "Entrepreneurship as a solution to extreme poverty: A review and future research directions," Journal of Business Venturing, Elsevier, vol. 34(1), pages 197-214.
    2. Salih Zeki Ozdemir & Peter Moran & Xing Zhong & Martin J. Bliemel, 2016. "Reaching and Acquiring Valuable Resources: The Entrepreneur's Use of Brokerage, Cohesion, and Embeddedness," Entrepreneurship Theory and Practice, , vol. 40(1), pages 49-79, January.
    3. Smith, Claudia G. & Smith, J. Brock, 2021. "Founders' uses of digital networks for resource acquisition: Extending network theory online," Journal of Business Research, Elsevier, vol. 125(C), pages 466-482.
    4. Yadong Luo & Ying Huang & Stephanie Lu Wang, 2012. "Guanxi and Organizational Performance: A Meta-Analysis," Management and Organization Review, The International Association for Chinese Management Research, vol. 8(1), pages 139-172, March.
    5. Thorsten Semrau & Arndt Werner, 2014. "How Exactly Do Network Relationships Pay Off? The Effects of Network Size and Relationship Quality on Access to Start–Up Resources," Entrepreneurship Theory and Practice, , vol. 38(3), pages 501-525, May.
    6. Soluk, Jonas & Kammerlander, Nadine & Darwin, Solomon, 2021. "Digital entrepreneurship in developing countries: The role of institutional voids," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
    7. Scott L. Newbert & Erno T. Tornikoski, 2013. "Resource Acquisition in the Emergence Phase: Considering the Effects of Embeddedness and Resource Dependence," Entrepreneurship Theory and Practice, , vol. 37(2), pages 249-280, March.
    8. Qianwei Ying & Hazrat Hassan & Habib Ahmad, 2019. "The Role of a Manager’s Intangible Capabilities in Resource Acquisition and Sustainable Competitive Performance," Sustainability, MDPI, vol. 11(2), pages 1-20, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Smith, Claudia G. & Smith, J. Brock, 2021. "Founders' uses of digital networks for resource acquisition: Extending network theory online," Journal of Business Research, Elsevier, vol. 125(C), pages 466-482.
    2. Dorota Jegorow & Maria Pazdzior & Paweł Marzec & Krzysztof Bednarz, 2021. "The Establishment of New Businesses as a Seasonal Phenomenon: A Polish Example," European Research Studies Journal, European Research Studies Journal, vol. 0(4B), pages 120-137.
    3. Hongjuan Zhang & Liang Wang & Rong Han, 2019. "The China-West divide on social capital: A meta-analysis," Asia Pacific Journal of Management, Springer, vol. 36(3), pages 745-772, September.
    4. Drummond, Conor & O'Toole, Thomas & McGrath, Helen, 2022. "Social Media resourcing of an entrepreneurial firm network: Collaborative mobilisation processes," Journal of Business Research, Elsevier, vol. 145(C), pages 171-187.
    5. Lee, Liane W.Y. & Tang, Yiming & Yip, Leslie S.C. & Sharma, Piyush, 2018. "Managing customer relationships in the emerging markets – guanxi as a driver of Chinese customer loyalty," Journal of Business Research, Elsevier, vol. 86(C), pages 356-365.
    6. Chu, Zhaofang & Feng, Bo & Lai, Fujun, 2018. "Logistics service innovation by third party logistics providers in China: Aligning guanxi and organizational structure," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 118(C), pages 291-307.
    7. Zahoor, Nadia & Zopiatis, Anastasios & Adomako, Samuel & Lamprinakos, Grigorios, 2023. "The micro-foundations of digitally transforming SMEs: How digital literacy and technology interact with managerial attributes," Journal of Business Research, Elsevier, vol. 159(C).
    8. Yang, Jie & Ma, Jieqiong & Zhang, Yong & Hong, JungHwa, 2018. "With whom should you have dinner? A multidimensional framework for understanding political ties in China," Business Horizons, Elsevier, vol. 61(6), pages 891-898.
    9. Zhong Qin & Xin Deng, 2016. "Government and family Guanxi in Chinese private firms: perceptions and preference," Review of Managerial Science, Springer, vol. 10(1), pages 35-60, January.
    10. Aparicio, Sebastian & Audretsch, David & Noguera, Maria & Urbano, David, 2022. "Can female entrepreneurs boost social mobility in developing countries? An institutional analysis," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    11. Jie Yang & Jieqiong Ma & Hongxin Zhao & Jim Cater & Mark Arnold, 2019. "Family involvement, environmental turbulence, and R&D investment: evidence from Listed Chinese SMEs," Small Business Economics, Springer, vol. 53(4), pages 1017-1032, December.
    12. Folorunsho M. Ajide & James T. Dada, 2023. "Poverty, entrepreneurship, and economic growth in Africa," Poverty & Public Policy, John Wiley & Sons, vol. 15(2), pages 199-226, June.
    13. Lu, Tingyu & Zhuang, Mengzhou & Zhuang, Guijun, 2021. "When does guanxi hurt interfirm cooperation? The moderating effects of institutional development and IT infrastructure capability," Journal of Business Research, Elsevier, vol. 125(C), pages 177-186.
    14. Walid A. Nakara & Karim Messeghem & Andry Ramaroson, 2021. "Innovation and entrepreneurship in a context of poverty: a multilevel approach," Small Business Economics, Springer, vol. 56(4), pages 1601-1617, April.
    15. Long Zhang & Yulin Deng & Qun Wang, 2014. "An Exploratory Study of Chinese Motives for Building Supervisor–Subordinate Guanxi," Journal of Business Ethics, Springer, vol. 124(4), pages 659-675, November.
    16. Maria Bastida & Ana Olveira & Miguel Ángel Vázquez Taín, 2023. "Are cooperatives gender sensitive? A confirmatory and predictive analysis of women's collective entrepreneurship," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 94(4), pages 1035-1059, December.
    17. Smith, Claudia & Smith, J. Brock & Shaw, Eleanor, 2017. "Embracing digital networks: Entrepreneurs' social capital online," Journal of Business Venturing, Elsevier, vol. 32(1), pages 18-34.
    18. Francis Lwesya & Adam Beni Swebe Mwakalobo, 2023. "Frontiers in microfinance research for small and medium enterprises (SMEs) and microfinance institutions (MFIs): a bibliometric analysis," Future Business Journal, Springer, vol. 9(1), pages 1-18, December.
    19. Sara Parry & Paul Westhead, 2016. "Mobilizing relationship marketing to ensure venture development in a rural resource-constrained bilingual context: The case of Draig Technology Limited," Working Papers 16002, Bangor Business School, Prifysgol Bangor University (Cymru / Wales).
    20. Liu, Xiaming & Yang, Na & Li, Linjie & Liu, Yuanyuan, 2021. "Co-evolution of emerging economy MNEs and institutions: A literature review," International Business Review, Elsevier, vol. 30(4).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:7:p:6154-:d:1114906. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.