IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i4p3151-d1062642.html
   My bibliography  Save this article

Roadmap Incorporating Data Management Perspective for Platform Business Model Innovation

Author

Listed:
  • Mintak Han

    (Department of Industrial and Management Engineering, Myongji University, Yongin 17058, Republic of Korea)

  • Jeonghwan Jeon

    (Department of Industrial and Systems Engineering, Gyeongsang National University, Jinju 52828, Republic of Korea)

Abstract

In recent business environments data has become crucial, especially in the platform business where advances in digital technology continuously increase the platform’s value by facilitating user engagement and transactions that strengthen network effects and enhance the ability to access and analyze vast amounts of data. An important challenge for platform firms is, therefore, to establish a business strategy to address data-related issues for a sustainable competitive edge. However, research is surprisingly sparse to incorporate a data management perspective into a business model roadmap which has been widely used as a strategic management tool. In this paper, we argue that the platform business model roadmap integrating a data management perspective supports platform firms in identifying a change of direction and potential gaps that are aligned with the current and future context in terms of sustainability. The purpose of this paper is to suggest a concept of the platform business model roadmap and identify what structure should be incorporated considering the virtuous cycle of the platform and data. An in-depth discussion of the suggested platform business model roadmap is expected to be of high value in terms of practicality for the platform’s sustainable growth.

Suggested Citation

  • Mintak Han & Jeonghwan Jeon, 2023. "Roadmap Incorporating Data Management Perspective for Platform Business Model Innovation," Sustainability, MDPI, vol. 15(4), pages 1-19, February.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:4:p:3151-:d:1062642
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/4/3151/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/4/3151/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Mark De Reuver & Harry Bouwman & Timber Haaker, 2013. "Business Model Roadmapping: A Practical Approach To Come From An Existing To A Desired Business Model," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 17(01), pages 1-18.
    2. de Reuver, Mark & Sørensen, Carsten & Basole, Rahul C., 2018. "The digital platform: a research agenda," LSE Research Online Documents on Economics 80669, London School of Economics and Political Science, LSE Library.
    3. Xing Wan & Javier Cenamor & Geoffrey Parker & Marshall Van Alstyne, 2017. "Unraveling Platform Strategies: A Review from an Organizational Ambidexterity Perspective," Sustainability, MDPI, vol. 9(5), pages 1-18, May.
    4. Desyllas, Panos & Sako, Mari, 2013. "Profiting from business model innovation: Evidence from Pay-As-You-Drive auto insurance," Research Policy, Elsevier, vol. 42(1), pages 101-116.
    5. David S. Evans & Andrei Hagiu & Richard Schmalensee, 2008. "Invisible Engines: How Software Platforms Drive Innovation and Transform Industries," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262550687, December.
    6. Cenamor, Javier & Parida, Vinit & Wincent, Joakim, 2019. "How entrepreneurial SMEs compete through digital platforms: The roles of digital platform capability, network capability and ambidexterity," Journal of Business Research, Elsevier, vol. 100(C), pages 196-206.
    7. de Camargo Fiorini, Paula & Roman Pais Seles, Bruno Michel & Chiappetta Jabbour, Charbel Jose & Barberio Mariano, Enzo & de Sousa Jabbour, Ana Beatriz Lopes, 2018. "Management theory and big data literature: From a review to a research agenda," International Journal of Information Management, Elsevier, vol. 43(C), pages 112-129.
    8. Tsujimoto, Masaharu & Kajikawa, Yuya & Tomita, Junichi & Matsumoto, Yoichi, 2018. "A review of the ecosystem concept — Towards coherent ecosystem design," Technological Forecasting and Social Change, Elsevier, vol. 136(C), pages 49-58.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Zhen Liu & Yixin Liu & Mohamed Osmani, 2024. "Integration of Smart City Technology and Business Model Innovation," Sustainability, MDPI, vol. 16(12), pages 1-30, June.
    2. Heesang Lee & Jinsun Jung, 2023. "Customer–Resource Relationships in the Continuous Business Model Innovation of Technology Companies: Google Cases," Sustainability, MDPI, vol. 16(1), pages 1-21, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gomes, Leonardo Augusto de Vasconcelos & Flechas, Ximena Alejandra & Facin, Ana Lucia Figueiredo & Borini, Felipe Mendes, 2021. "Ecosystem management: Past achievements and future promises," Technological Forecasting and Social Change, Elsevier, vol. 171(C).
    2. Inoue, Yuki, 2021. "Indirect innovation management by platform ecosystem governance and positioning: Toward collective ambidexterity in the ecosystems," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    3. Hu, Jinjin & Huo, Dong & Wu, Delin, 2024. "Digital economy development and venture capital networks: Empirical evidence from China," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
    4. Martin Engert & Julia Evers & Andreas Hein & Helmut Krcmar, 2022. "The Engagement of Complementors and the Role of Platform Boundary Resources in e-Commerce Platform Ecosystems," Information Systems Frontiers, Springer, vol. 24(6), pages 2007-2025, December.
    5. Brea, Edgar, 2023. "A framework for mapping actor roles and their innovation potential in digital ecosystems," Technovation, Elsevier, vol. 125(C).
    6. Wallbach, Sören, 2020. "Assimilation and Diffusion of Multi-Sided Platforms in Dynamic B2B Networks: Inhibiting Factors and Their Consequences," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 123277, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    7. Lähteenmäki, Jarno, 2021. "The evolution paths of neutral host businesses: Antecedents, strategies, and business models," Telecommunications Policy, Elsevier, vol. 45(10).
    8. Zahid Sarwar & Jingmei Gao & Adnan Khan, 2024. "Nexus of digital platforms, innovation capability, and strategic alignment to enhance innovation performance in the Asia Pacific region: a dynamic capability perspective," Asia Pacific Journal of Management, Springer, vol. 41(2), pages 867-901, June.
    9. Alexander Gleiss & Marco Kohlhagen & Key Pousttchi, 2021. "An apple a day – how the platform economy impacts value creation in the healthcare market," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(4), pages 849-876, December.
    10. Tobias Wulfert & Robert Woroch & Gero Strobel & Sarah Seufert & Frederik Möller, 2022. "Developing design principles to standardize e-commerce ecosystems," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 1813-1842, December.
    11. Sabeen Hussain Bhatti & Adeel Ahmed & Alberto Ferraris & Wan Mohd Hirwani Wan Hussain & Samuel Fosso Wamba, 2025. "Big data analytics capabilities and MSME innovation and performance: A double mediation model of digital platform and network capabilities," Annals of Operations Research, Springer, vol. 350(2), pages 729-752, July.
    12. Liao, Zhongju & Chen, Jie & Chen, Xueli & Song, Malin, 2024. "Digital platform capability, environmental innovation quality, and firms’ competitive advantage: The moderating role of environmental uncertainty," International Journal of Production Economics, Elsevier, vol. 268(C).
    13. Jung, Yoonhyuk & Nam, Jinyoung & Choi, Hanbyul & Park, Jonghwa, 2025. "Deciphering the determinants: What guides creators in choosing their metaverse platforms?," Technological Forecasting and Social Change, Elsevier, vol. 210(C).
    14. Tong He & Wei Liu & Xuefeng Shao & Robert G. Tian, 2025. "Exploring the digital innovation process and outcome in retail platform ecosystems: disruptive transformation or incremental change," Electronic Commerce Research, Springer, vol. 25(1), pages 465-494, February.
    15. Sören Wallbach & Katrin Coleman & Ralf Elbert & Alexander Benlian, 2019. "Multi-sided platform diffusion in competitive B2B networks: inhibiting factors and their impact on network effects," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(4), pages 693-710, December.
    16. Cenamor, Javier, 2021. "Complementor competitive advantage: A framework for strategic decisions," Journal of Business Research, Elsevier, vol. 122(C), pages 335-343.
    17. David B. Audretsch & Maribel Guerrero, 2023. "Is ambidexterity the missing link between entrepreneurship, management, and innovation?," The Journal of Technology Transfer, Springer, vol. 48(6), pages 1891-1918, December.
    18. Lerch, Christian M. & Horvat, Djerdj & Jasny, Johannes, 2024. "When manufacturers turn into digital platform providers: A transformation model to understand the platformization pathway," International Journal of Production Economics, Elsevier, vol. 273(C).
    19. Tianyu Deng & Limeng Qiao & Xun Yao & Shuangying Chen & Xiaowo Tang, 2022. "A Profit Framework Model for Digital Platforms Based on Value Sharing and Resource Complementarity," Sustainability, MDPI, vol. 14(19), pages 1-18, September.
    20. Bixiang Shi & Fangcheng Tang & Fenfen Wei, 2022. "The Path Constitution of Platform Evolution: An Organizational Momentum View," Sustainability, MDPI, vol. 14(15), pages 1-22, July.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:4:p:3151-:d:1062642. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.