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Road Racing Event Management Satisfaction: A Scoping Review of the Literature in Different Populations

Author

Listed:
  • Sandra Ferreira

    (Faculty of Sport, University of Porto, 4200-450 Porto, Portugal)

  • Paula Batista

    (Faculty of Sport, University of Porto, 4200-450 Porto, Portugal
    Centre of Research, Education, Innovation and Intervention in Sport (CIFI2D), 4200-450 Porto, Portugal)

  • Juan Antonio Sánchez-Sáez

    (GDOT Research Group, Faculty of Sport, Universidad Católica de Murcia, 30107 Murcia, Spain
    Mediterranean Institute for Protocol Studies—IMEP, 03003 Alicante, Spain)

  • Javier Sánchez-Sánchez

    (School of Sport Sciences, Universidad Europea de Madrid, 28108 Madrid, Spain)

  • Maria José Carvalho

    (Faculty of Sport, University of Porto, 4200-450 Porto, Portugal
    Centre of Research, Education, Innovation and Intervention in Sport (CIFI2D), 4200-450 Porto, Portugal)

Abstract

The main purpose of this scoping literature review is to map empirical research concerning the satisfaction of road race participants, as well as what leads to their return and how events should be promoted and managed. The search was made on EBSCO, Academic Search Complete, Business Source Complete, Web of Science online database for studies between 2000 and 2020 using the following as keywords: “road race”, “marathon”, “running event”, “running”, “satisfaction”, “event loyalty”, “consumer behaviour”, “marketing”, and “communication”. After applying the inclusion criteria, 32 studies were selected. The descriptive analysis showed that satisfaction with the event depends on the quality of service provided, the image of the event, satisfaction with personal performance, perceived economic value, and disconfirmation of expectation, while the intention to revisit is largely affected by satisfaction with the event in different populations. In addition, various market segmentations are obtained according to the age and the gender, as well as important management and marketing information. The conclusions of this review can contribute to a better management and organization of road racing events around the world.

Suggested Citation

  • Sandra Ferreira & Paula Batista & Juan Antonio Sánchez-Sáez & Javier Sánchez-Sánchez & Maria José Carvalho, 2023. "Road Racing Event Management Satisfaction: A Scoping Review of the Literature in Different Populations," Sustainability, MDPI, vol. 15(3), pages 1-18, January.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:3:p:2251-:d:1046735
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    References listed on IDEAS

    as
    1. Wu Chao-Sen, 2018. "Application of TQM to road races: Study on the sports involvement and willingness to re-participate," Cogent Business & Management, Taylor & Francis Journals, vol. 5(1), pages 1509811-150, January.
    2. David Moher & Alessandro Liberati & Jennifer Tetzlaff & Douglas G Altman & The PRISMA Group, 2009. "Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement," PLOS Medicine, Public Library of Science, vol. 6(7), pages 1-6, July.
    3. Hyun, Moonsup & Jordan, Jeremy S., 2020. "Athletic goal achievement: A critical antecedent of event satisfaction, re-participation intention, and future exercise intention in participant sport events," Sport Management Review, Elsevier, vol. 23(2), pages 256-270.
    4. Daniel Martínez-Cevallos & Alejandra Proaño-Grijalva & Mario Alguacil & Daniel Duclos-Bastías & David Parra-Camacho, 2020. "Segmentation of Participants in a Sports Event Using Cluster Analysis," Sustainability, MDPI, vol. 12(14), pages 1-15, July.
    5. Chia-Huei Hsiao & Fong-Jia Wang & Yu-Cheng Lu, 2020. "Development of Sustainable Marathon Running: The Consumer Socialization Perspective," Sustainability, MDPI, vol. 12(18), pages 1-11, September.
    6. Moonsup Hyun & Jeremy S. Jordan, 2020. "Athletic goal achievement: A critical antecedent of event satisfaction, re-participation intention, and future exercise intention in participant sport events," Sport Management Review, Taylor & Francis Journals, vol. 23(2), pages 256-270, April.
    7. Sašo Belovski, 2014. "Comparison of Marketing and Communication Strategy of the Prague International Marathon and Valencia Marathon," Ekonomika a Management, Prague University of Economics and Business, vol. 2014(3).
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