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Cooperative Tourism Marketing in Accessible Tourism Development: The Case of the Cross-Border Area of Greece–Republic of Northern Macedonia

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Listed:
  • Dimitris Kourkouridis

    (Business and Exhibition Research and Development Institute, 54636 Thessaloniki, Greece)

  • Asimenia Salepaki

    (Business and Exhibition Research and Development Institute, 54636 Thessaloniki, Greece)

Abstract

Cross-border cooperation is an important factor for the sustainability of border areas, while the accessibility of tourism businesses enhances inclusiveness in tourism. This article presents the results obtained from the comparative analysis of the accessibility of tourism businesses in the cross-border area of Greece and the Republic of North Macedonia. The results show room for improvement, but also a great willingness to invest in business accessibility and staff training. Similarities and differences were also identified between the statuses of accessibility in the two countries. These results are particularly useful for the development of cooperation between the two countries, in order to create a single accessible tourist product, with the ultimate goal of differentiating the destinations and obtaining a competitive advantage, in the context of sustainable tourism development.

Suggested Citation

  • Dimitris Kourkouridis & Asimenia Salepaki, 2023. "Cooperative Tourism Marketing in Accessible Tourism Development: The Case of the Cross-Border Area of Greece–Republic of Northern Macedonia," Sustainability, MDPI, vol. 15(19), pages 1-14, September.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:19:p:14093-:d:1245933
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    References listed on IDEAS

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    2. Erblin Berisha & Giancarlo Cotella & Alys Solly, 2021. "Governing Territorial Development in the Western Balkans: Conclusive Remarks and Future Research Perspectives," Advances in Spatial Science, in: Erblin Berisha & Giancarlo Cotella & Alys Solly (ed.), Governing Territorial Development in the Western Balkans, chapter 0, pages 357-381, Springer.
    3. Kruno Lepoglavec & Olja Papeš & Valentina Lovrić & Andrea Raspudić & Hrvoje Nevečerel, 2023. "Accessibility of Urban Forests and Parks for People with Disabilities in Wheelchairs, Considering the Surface and Longitudinal Slope of the Trails," Sustainability, MDPI, vol. 15(10), pages 1-20, May.
    4. Rui Alexandre Castanho & Luís Loures & José Cabezas & Luis Fernández-Pozo, 2017. "Cross-Border Cooperation (CBC) in Southern Europe—An Iberian Case Study. The Eurocity Elvas-Badajoz," Sustainability, MDPI, vol. 9(3), pages 1-16, March.
    5. Brielle Gillovic & Alison McIntosh, 2020. "Accessibility and Inclusive Tourism Development: Current State and Future Agenda," Sustainability, MDPI, vol. 12(22), pages 1-15, November.
    6. Maria Giovina Pasca & Grazia Chiara Elmo & Gabriella Arcese & Giulio Mario Cappelletti & Olimpia Martucci, 2022. "Accessible Tourism in Protected Natural Areas: An Empirical Study in the Lazio Region," Sustainability, MDPI, vol. 14(3), pages 1-12, February.
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