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A Study of the Interaction between User Psychology and Perceived Value of AI Voice Assistants from a Sustainability Perspective

Author

Listed:
  • Shanshan Liu

    (School of Communication, Nanyang Institute of Technology, Nanyang 473004, China)

  • Jong-Yoon Lee

    (School of Art, Sangmyung University, Cheonan 330-720, Republic of Korea)

  • Yongseok Cheon

    (Research & Investifation Department, Korea out of Home Advertising Center, Seoul 04212, Republic of Korea)

  • Minglu Wang

    (School of Art, Qilu University of Technology, Jinan 250353, China)

Abstract

With the development and innovation of artificial intelligence (AI) technology, users can regulate their social lives and personal emotions through continuous interaction with AI voice assistants or chatbots. Based on the value-based adoption model (VAM), this paper examines the differences between different psychological factors with respect to perceived value factors when using AI voice assistants. This study is of great significance to improving AI voice assistant services and provides an important reference point for deeper understanding of user perception and emotional response to AI voice assistants. The aim of this research is to examine whether the usefulness, enjoyment value, perceived emotional value, and functional value of an AI voice assistant vary according to the user’s level of loneliness, resistance to innovation, and infringement of privacy. An online questionnaire created on the Questionnaire Star platform was used in this paper, and a three-way ANOVA was employed using SPSS 21.0 software. The findings suggest that the interaction effects of psychological factors such as loneliness, innovation resistance, and infringement of privacy differ in terms of perceived usefulness and enjoyment when using AI voice assistants, as well as in terms of perceived emotional and functional value. The results of this study provide a theoretical basis for the application and sustainable development of AI voice assistant technology by companies in different countries and regions. At the same time, this paper provides a valuable reference point for promoting urban economic sustainability in the context of digital technology.

Suggested Citation

  • Shanshan Liu & Jong-Yoon Lee & Yongseok Cheon & Minglu Wang, 2023. "A Study of the Interaction between User Psychology and Perceived Value of AI Voice Assistants from a Sustainability Perspective," Sustainability, MDPI, vol. 15(14), pages 1-20, July.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:14:p:11396-:d:1199960
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    References listed on IDEAS

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    1. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    2. Thompson, Craig J & Troester, Maura, 2002. "Consumer Value Systems in the Age of Postmodern Fragmentation: The Case of the Natural Health Microculture," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(4), pages 550-571, March.
    3. Hasan, Rajibul & Shams, Riad & Rahman, Mizan, 2021. "Consumer trust and perceived risk for voice-controlled artificial intelligence: The case of Siri," Journal of Business Research, Elsevier, vol. 131(C), pages 591-597.
    4. Sheth, Jagdish N. & Newman, Bruce I. & Gross, Barbara L., 1991. "Why we buy what we buy: A theory of consumption values," Journal of Business Research, Elsevier, vol. 22(2), pages 159-170, March.
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    Cited by:

    1. Hongmin Ahn, 2023. "Unrevealing Voice Search Behaviors: Technology Acceptance Model Meets Anthropomorphism in Understanding Consumer Psychology in the U.S. Market," Sustainability, MDPI, vol. 15(23), pages 1-12, November.

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