IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i14p10827-d1190819.html
   My bibliography  Save this article

A Study on the Experience Economy Examining a Robot Service in the Restaurant Industry Based on Demographic Characteristics

Author

Listed:
  • Kyuhyeon Joo

    (The College of Hospitality and Tourism Management, Sejong University, Seoul 05006, Republic of Korea)

  • Heather M. Kim

    (The College of Hospitality and Tourism Management, Sejong University, Seoul 05006, Republic of Korea)

  • Jinsoo Hwang

    (The College of Hospitality and Tourism Management, Sejong University, Seoul 05006, Republic of Korea)

Abstract

The experience economy of service robots in the restaurant industry was researched in the present study. The dimensions of the experience economy, which include esthetics, entertainment, education, and escapism, were assessed based on customer demographics. Additionally, this study explored how the four sub-dimensions of the experience economy affects word-of-mouth intentions. The study analyzed 292 surveys. Significant differences in the experience economy were found in terms of gender, education, and monthly income, according to the statistical results. Lastly, the results of the regression analysis revealed that the experience economy’s sub-dimensions have a positive effect on word-of-mouth intentions. This is the first study to examine the experience economy of robot services, and thus, it provides theoretical contributions and practical suggestions for the restaurant industry.

Suggested Citation

  • Kyuhyeon Joo & Heather M. Kim & Jinsoo Hwang, 2023. "A Study on the Experience Economy Examining a Robot Service in the Restaurant Industry Based on Demographic Characteristics," Sustainability, MDPI, vol. 15(14), pages 1-15, July.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:14:p:10827-:d:1190819
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/14/10827/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/14/10827/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jinsoo Hwang & Heather Markham Kim & Kyuhyeon Joo & Muhammad Nawaz & Joonho Moon, 2022. "Travelers’ Perceived Value of Robot Services in the Airline Industry: Focusing on Demographic Characteristics," Sustainability, MDPI, vol. 14(23), pages 1-12, November.
    2. Min-Kyu Kwak & JeungSun Lee & Seong-Soo Cha, 2021. "Senior Consumer Motivations and Perceived Value of Robot Service Restaurants in Korea," Sustainability, MDPI, vol. 13(5), pages 1-15, March.
    3. Tamara Gajić & Filip Đoković & Ivana Blešić & Marko D. Petrović & Milan M. Radovanović & Dragan Vukolić & Marija Mandarić & Goran Dašić & Julia A. Syromiatnikova & Andrej Mićović, 2023. "Pandemic Boosts Prospects for Recovery of Rural Tourism in Serbia," Land, MDPI, vol. 12(3), pages 1-20, March.
    4. Kahneman, Daniel & Thaler, Richard H, 1991. "Economic Analysis and the Psychology of Utility: Applications to Compensation Policy," American Economic Review, American Economic Association, vol. 81(2), pages 341-346, May.
    5. Chang, Woojung & Kim, Kyoungmi (Kate), 2022. "Appropriate service robots in exchange and communal relationships," Journal of Business Research, Elsevier, vol. 141(C), pages 462-474.
    6. Jinsoo Hwang & Jawad Abbas & Kyuhyeon Joo & Seung-Woo Choo & Sunghyup Sean Hyun, 2022. "The Effects of Types of Service Providers on Experience Economy, Brand Attitude, and Brand Loyalty in the Restaurant Industry," IJERPH, MDPI, vol. 19(6), pages 1-15, March.
    7. Kyung Hwa Seo & Jee Hye Lee, 2021. "The Emergence of Service Robots at Restaurants: Integrating Trust, Perceived Risk, and Satisfaction," Sustainability, MDPI, vol. 13(8), pages 1-16, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gyutae Lee & Yunsik Kim, 2022. "Effects of Resistance Barriers to Service Robots on Alternative Attractiveness and Intention to Use," SAGE Open, , vol. 12(2), pages 21582440221, May.
    2. Ezlika M. Ghazali & Dilip S. Mutum & Jia Jia Cheah, 2025. "Dining with robots: An integrated perspective on functional, emotional and relational dimensions of customer experience," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-29, December.
    3. Jinsoo Hwang & Jawad Abbas & Kyuhyeon Joo & Seung-Woo Choo & Sunghyup Sean Hyun, 2022. "The Effects of Types of Service Providers on Experience Economy, Brand Attitude, and Brand Loyalty in the Restaurant Industry," IJERPH, MDPI, vol. 19(6), pages 1-15, March.
    4. Zeng, Ying & Liu, Xinyi & Zhang, Xinyuan & Li, Zhiyong, 2024. "Retrospective of interdisciplinary research on robot services (1954–2023): From parasitism to symbiosis," Technology in Society, Elsevier, vol. 78(C).
    5. Leah Warfield Smith & Randall Lee Rose & Alex R. Zablah & Heath McCullough & Mohammad “Mike” Saljoughian, 2023. "Examining post-purchase consumer responses to product automation," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 530-550, May.
    6. Maggie Wang, Yazhu & Matook, Sabine & Dennis, Alan R., 2024. "Unintended consequences of humanoid service robots: A case study of public service organizations," Journal of Business Research, Elsevier, vol. 174(C).
    7. Francesca Acacia & Maria Cubel Sanchez, 2014. "Strategic voting and happiness," Chapters,in: A Handbook of Alternative Theories of Public Economics, chapter 7, pages 160-176 Edward Elgar Publishing.
    8. Rafael Di Tella & Robert J. MacCulloch & Andrew J. Oswald, 2003. "The Macroeconomics of Happiness," The Review of Economics and Statistics, MIT Press, vol. 85(4), pages 809-827, November.
    9. Sandbu, Martin E., 2006. "Natural wealth accounts: A proposal for alleviating the natural resource curse," World Development, Elsevier, vol. 34(7), pages 1153-1170, July.
    10. Subhodeep Mukherjee & Manish Mohan Baral & Chittipaka Venkataiah & Surya Kant Pal & Ramji Nagariya, 2021. "Service robots are an option for contactless services due to the COVID-19 pandemic in the hotels," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 48(4), pages 445-460, December.
    11. De Waegenaere, A.M.B. & Wakker, P.P., 1997. "Choquet Integrals With Respect to Non-Monotonic Set Functions," Other publications TiSEM 85f2b7aa-da15-4c19-9765-b, Tilburg University, School of Economics and Management.
    12. Bojan Đerčan & Dragica Gatarić & Milka Bubalo Živković & Marija Belij Radin & Danijela Vukoičić & Bojana Kalenjuk Pivarski & Tamara Lukić & Petar Vasić & Milena Nikolić & Miloš Lutovac & Milena Lutova, 2023. "Evaluating Farm Tourism Development for Sustainability: A Case Study of Farms in the Peri-Urban Area of Novi Sad (Serbia)," Sustainability, MDPI, vol. 15(17), pages 1-21, August.
    13. Francesca Acacia & Maria Cubel Sanchez, 2014. "Strategic voting and happiness," Chapters, in: Francesco Forte & Ram Mudambi & Pietro Maria Navarra (ed.), A Handbook of Alternative Theories of Public Economics, chapter 7, pages 160-176, Edward Elgar Publishing.
    14. Akmal Adanan & Ras Natasha Azalea & Mohd Adib Izzat & Mohamad Daim Darson & Ahmad Khairuman Md Hasim & Nadia Hanim Binti Mohd Wasilan, 2024. "Serving The Future: Factors Influencing Consumer Acceptance of Robotic Waiters in Restaurants," Information Management and Business Review, AMH International, vol. 16(3), pages 210-216.
    15. Alesina, Alberto & Di Tella, Rafael & MacCulloch, Robert, 2004. "Inequality and happiness: are Europeans and Americans different?," Journal of Public Economics, Elsevier, vol. 88(9-10), pages 2009-2042, August.
    16. Bonnet, Céline & Dubois, Pierre & Martimort, David & Straub, Stéphane, 2009. "Empirical Evidence on Satisfaction with Privatization in Latin America: Welfare Effects and Beliefs," TSE Working Papers 09-020, Toulouse School of Economics (TSE).
    17. van Hoorn, Andre, 2016. "Reliability and Validity of the Happiness Approach to Measuring Preferences," MPRA Paper 79977, University Library of Munich, Germany.
    18. Mortenson, Kristian G. & Pitre, Terence J., 2018. "Who benefits from share contracts?," Advances in accounting, Elsevier, vol. 42(C), pages 125-135.
    19. Minardi, Stefania & Savochkin, Andrei, 2024. "Time for memorable consumption," Games and Economic Behavior, Elsevier, vol. 148(C), pages 296-322.
    20. Cindy Cifuentes Gómez & Siervo Tulio Delgado Ruiz & Jorge Iv�n Gonz�lez, 2021. "El comportamiento económico desde la perspectiva biológica y psicológica," Apuntes del Cenes, Universidad Pedagógica y Tecnológica de Colombia, vol. 40(72), pages 17-43.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:14:p:10827-:d:1190819. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.