IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i13p9972-d1177259.html
   My bibliography  Save this article

Factors Influencing the Continued Intent to Use Virtual Interactive Platforms in Korean Small- and Medium-Sized Enterprises for Remote and Hybrid Work

Author

Listed:
  • Hang To Diem Tran

    (Graduate School of International Commerce, Keimyung University, Daegu 42601, Republic of Korea)

  • Minsook Kim

    (Department of Economics and Commerce, Keimyung University, Daegu 42601, Republic of Korea)

Abstract

Virtual interactive platforms have gained popularity in remote and hybrid work settings. However, limited research exists regarding factors that explain employees’ continued use of these platforms, particularly in small and medium-sized enterprises (SMEs). This study aims to introduce a comprehensive research model that elucidates the relationships among platforms’ technological characteristics, individual motivations, satisfaction, and behavioral intentions in the context of virtual interactive platforms. The authors conducted an empirical study involving 353 employees from SMEs in Daegu, South Korea, who utilized virtual interactive platforms for work. The study identified the platform features that enhance users’ intention to continue using the service, and examined the impact of different motivations on users’ behavioral intentions. The findings revealed that while telepresence and interactivity significantly influenced user satisfaction, they did not directly affect continued use intentions. User satisfaction and extrinsic motivation were positively associated with users’ intention to continue using the platform. Among the identified motivations, extrinsic motivation had the strongest impact on continued use intention, whereas intrinsic motivation had the weakest impact. This study has important implications for managers aiming to optimize the benefits of virtual interactive platforms in hybrid work environments. Additionally, it offers insights for platform providers seeking to enhance their services. By understanding the factors that drive user satisfaction and continued use intention, organizations can develop strategies to maximize the sustainability advantages of virtual interactive platforms.

Suggested Citation

  • Hang To Diem Tran & Minsook Kim, 2023. "Factors Influencing the Continued Intent to Use Virtual Interactive Platforms in Korean Small- and Medium-Sized Enterprises for Remote and Hybrid Work," Sustainability, MDPI, vol. 15(13), pages 1-21, June.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:13:p:9972-:d:1177259
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/13/9972/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/13/9972/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Hair, Joe F. & Howard, Matt C. & Nitzl, Christian, 2020. "Assessing measurement model quality in PLS-SEM using confirmatory composite analysis," Journal of Business Research, Elsevier, vol. 109(C), pages 101-110.
    2. Cowan, Kirsten & Ketron, Seth, 2019. "A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity," Journal of Business Research, Elsevier, vol. 100(C), pages 483-492.
    3. Magnus Moglia & John Hopkins & Anne Bardoel, 2021. "Telework, Hybrid Work and the United Nation’s Sustainable Development Goals: Towards Policy Coherence," Sustainability, MDPI, vol. 13(16), pages 1-28, August.
    4. James Agyei & Shaorong Sun & Emmanuel Kofi Penney & Eugene Abrokwah & Richmond Ofori-Boafo, 2021. "Linking CSR and Customer Engagement: The Role of Customer-Brand Identification and Customer Satisfaction," SAGE Open, , vol. 11(3), pages 21582440211, August.
    5. Ludivine Martin & Laetitia Hauret & Chantal Fuhrer, 2022. "Digitally transformed home office impacts on job satisfaction, job stress and job productivity. COVID-19 findings," PLOS ONE, Public Library of Science, vol. 17(3), pages 1-23, March.
    6. Ed Burton & David John Edwards & Chris Roberts & Nicholas Chileshe & Joseph H. K. Lai, 2021. "Delineating the Implications of Dispersing Teams and Teleworking in an Agile UK Construction Sector," Sustainability, MDPI, vol. 13(17), pages 1-21, September.
    7. Nornajihah Nadia Hasbullah & Zuraidah Sulaiman & Adaviah Mas’od & Hanis Syuhada Ahmad Sugiran, 2022. "Drivers of Sustainable Apparel Purchase Intention: An Empirical Study of Malaysian Millennial Consumers," Sustainability, MDPI, vol. 14(4), pages 1-24, February.
    8. Andrew Hook & Victor Court & Benjamin K Sovacool & Steven Sorrell, 2020. "A Systematic Review of the Energy and Climate Impacts of Teleworking," Working Papers hal-03192905, HAL.
    9. Gilal, Faheem Gul & Paul, Justin & Gilal, Naeem Gul & Gilal, Rukhsana Gul, 2022. "The role of organismic integration theory in marketing science: A systematic review and research agenda," European Management Journal, Elsevier, vol. 40(2), pages 208-223.
    10. Souha Al-Geitany & Hasan Yousef Aljuhmani & Okechukwu Lawrence Emeagwali & Elsie Nasr, 2023. "Consumer Behavior in the Post-COVID-19 Era: The Impact of Perceived Interactivity on Behavioral Intention in the Context of Virtual Conferences," Sustainability, MDPI, vol. 15(11), pages 1-23, May.
    11. Faheem Gul Gilal & Jian Zhang & Rukhsana Gul Gilal & Naeem Gul Gilal, 2020. "Linking motivational regulation to brand passion in a moderated model of customer gender and age: an organismic integration theory perspective," Review of Managerial Science, Springer, vol. 14(1), pages 87-113, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Abbasi, Amir Zaib & Qummar, Hamza & Bashir, Shahid & Aziz, Shahab & Ting, Ding Hooi, 2024. "Customer engagement in Saudi food delivery apps through social media marketing: Examining the antecedents and consequences using PLS-SEM and NCA," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    2. Ioanna Simeli & Georgios Tsekouropoulos & Anastasia Vasileiou & Greta Hoxha, 2023. "Benefits and Challenges of Teleworking for a Sustainable Future: Knowledge Gained through Experience in the Era of COVID-19," Sustainability, MDPI, vol. 15(15), pages 1-30, July.
    3. Japutra, Arnold & Gordon-Wilson, Sianne & Ekinci, Yuksel & Adam, Elisa Dorothee, 2025. "The dark side of brands: Exploring fear of missing out, obsessive brand passion, and compulsive buying," Journal of Business Research, Elsevier, vol. 186(C).
    4. Sadiq, Muhammad & Nawaz, Muhammad Atif & Sharif, Arshian & Hanif, Sobia, 2024. "Bridging green supply chain practices and environmental performance in Chinese semiconductor sector: With the role of energy efficiency and green HRM," International Journal of Production Economics, Elsevier, vol. 277(C).
    5. Hayford Asare Obeng & Richard Arhinful & Leviticus Mensah & Jerry Seth Owusu-Sarfo, 2024. "Assessing the Influence of the Knowledge Management Cycle on Job Satisfaction and Organizational Culture Considering the Interplay of Employee Engagement," Sustainability, MDPI, vol. 16(20), pages 1-28, October.
    6. Morais, Ana Catarina & Ishida, Akira & Matsuda, Ruriko, 2024. "Ethical food consumption drivers in Japan. A S–O-R framework application using PLS-SEM with a MGA assessment based on clustering," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    7. Kautish, Pradeep & Paço, Arminda & Thaichon, Park, 2022. "Sustainable consumption and plastic packaging: Relationships among product involvement, perceived marketplace influence and choice behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    8. Zhikun Ding & Xinyue Huang & Xinrui Wang & Qiaohui Chen & Jiasheng Zhang & Zezhou Wu, 2024. "Investigating the Determinants of Construction Stakeholders’ Intention to Use Construction and Demolition Waste Recycling Products Based on the S-O-R Model in China," Sustainability, MDPI, vol. 16(6), pages 1-17, March.
    9. Juying Wang & Xuelei Lian & Xin Qi, 2025. "Understanding consumers’ willingness to accept digital exhibitions in the metaverse: evidence from China," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-17, December.
    10. Trinh Le Tan & Khanh Nguyen Chau Ngoc & Hien Le Thi Thanh & Hoai Nguyen Thi Thu & Uyen Vo Truong Hoang, 2024. "Enhancing Repurchase Intention on Digital Platforms Based on Shopping Well-Being Through Shopping Value, Trust and Impulsive Buying," SAGE Open, , vol. 14(3), pages 21582440241, September.
    11. Tarcia Camily Cavalcante Quezado & Nuno Fortes & William Quezado Figueiredo Cavalcante, 2022. "The Influence of Corporate Social Responsibility and Business Ethics on Brand Fidelity: The Importance of Brand Love and Brand Attitude," Sustainability, MDPI, vol. 14(5), pages 1-20, March.
    12. Nathalie Fleck-Dousteyssier & Amélie Lachat & Emmanuelle Le Nagard, 2021. "L’hyperréalisme induit par les images en ultra-haute définition : Quand l'amélioration de la qualité de l'image détériore l'expérience de visionnage," Post-Print hal-04455259, HAL.
    13. Connor Agyere AJEAKOH & Figen YESILADA & Japheth Nuhu Ahmed, 2025. "Cross-cultural negotiation styles in Shandong province, China: the role of cultural and emotional intelligence," Future Business Journal, Springer, vol. 11(1), pages 1-16, December.
    14. Talwar, Shalini & Kaur, Puneet & Escobar, Octavio & Lan, Sai, 2022. "Virtual reality tourism to satisfy wanderlust without wandering: An unconventional innovation to promote sustainability," Journal of Business Research, Elsevier, vol. 152(C), pages 128-143.
    15. Pipatpong Fakfare & Walanchalee Wattanacharoensil, 2023. "Low‐carbon tourism for island destinations: A crucial alternative for sustainable development," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(1), pages 180-197, February.
    16. Kumar, Sachin & Kumar, Vinod & Chaudhuri, Ranjan & Chatterjee, Sheshadri & Vrontis, Demetris, 2025. "AI capability and environmental sustainability performance: Moderating role of green knowledge management," Technology in Society, Elsevier, vol. 81(C).
    17. Yan, Ruihe & Gong, Xiang, 2022. "Peer-to-peer accommodation platform affordance: Scale development and empirical investigation," Journal of Business Research, Elsevier, vol. 144(C), pages 922-938.
    18. Eric De Vera Reynoso & Yogi Tri Prasetyo & Satria Fadil Persada & Klint Allen Mariñas & Omar Paolo Benito & Reny Nadlifatin & Ma. Janice J. Gumasing & Irene Dyah Ayuwati, 2024. "The Effect of the COVID-19 Pandemic on Turnover Intentions among Field Technicians: A Case Study in Philippines," Sustainability, MDPI, vol. 16(15), pages 1-16, July.
    19. Maria Rodrigues & João F. Proença & Rita Macedo, 2023. "Determinants of the Purchase of Secondhand Products: An Approach by the Theory of Planned Behaviour," Sustainability, MDPI, vol. 15(14), pages 1-18, July.
    20. Sarker, Moniruzzaman & Mohd-Any, Amrul Asraf & Kamarulzaman, Yusniza, 2021. "Validating a consumer-based service brand equity (CBSBE) model in the airline industry," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:13:p:9972-:d:1177259. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.