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Guidelines for the Implementation of Mass Customization in Affordable House-Building Projects

Author

Listed:
  • Carlos T. Formoso

    (Building Innovation Research Unit (NORIE), Universidade Federal do Rio Grande do Sul (UFRGS), Porto Alegre 90035-190, Brazil)

  • Patrícia A. Tillmann

    (Boldt Company, Appleton, WI 54911, USA)

  • Cynthia dos S. Hentschke

    (Building Innovation Research Unit (NORIE), Universidade Federal do Rio Grande do Sul (UFRGS), Porto Alegre 90035-190, Brazil)

Abstract

Mass customization (MC) is a business strategy that stands for the ability to develop high value-added products within short time frames and at relatively low costs. It emerged from the manufacturing industry and has been applied to several industrial sectors, including housing. However, the segment of affordable housing programs in developing countries has been criticized for having a high degree of product standardization, and failure to meet customers’ specific needs. The aim of this paper is to propose guidelines for implementing mass customization in affordable house-building projects. It is based on a design science research study carried out in a small-sized company, which explored the possibility of adopting mass customization ideas to offer some flexibility for customers while maintaining low costs. The main contributions of this research study are concerned with expanding the current understanding of the components that enable MC to be implemented in the context of house-building companies that adopt traditional construction technologies. From a practical perspective, this investigation outlines several practices that can be introduced for the implementation of MC strategies at a relatively low cost by small-sized house-building companies.

Suggested Citation

  • Carlos T. Formoso & Patrícia A. Tillmann & Cynthia dos S. Hentschke, 2022. "Guidelines for the Implementation of Mass Customization in Affordable House-Building Projects," Sustainability, MDPI, vol. 14(7), pages 1-15, March.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:7:p:4141-:d:783864
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    References listed on IDEAS

    as
    1. Cynthia S. Hentschke & Carlos T. Formoso & Cecília G. Rocha & Marcia E. S. Echeveste, 2014. "A Method for Proposing Valued-Adding Attributes in Customized Housing," Sustainability, MDPI, vol. 6(12), pages 1-24, December.
    2. Joan E. van Aken, 2004. "Management Research Based on the Paradigm of the Design Sciences: The Quest for Field‐Tested and Grounded Technological Rules," Journal of Management Studies, Wiley Blackwell, vol. 41(2), pages 219-246, March.
    3. Gurjeet Kaur Sahi & Sanjeewani Sehgal & Rita Sharma, 2017. "Predicting Customers Recommendation from Co-creation of Value, Customization and Relational Value," Vikalpa: The Journal for Decision Makers, , vol. 42(1), pages 19-35, March.
    4. Fogliatto, Flavio S. & da Silveira, Giovani J.C. & Borenstein, Denis, 2012. "The mass customization decade: An updated review of the literature," International Journal of Production Economics, Elsevier, vol. 138(1), pages 14-25.
    5. María Dolores Andújar-Montoya & Virgilio Gilart-Iglesias & Andrés Montoyo & Diego Marcos-Jorquera, 2015. "A Construction Management Framework for Mass Customisation in Traditional Construction," Sustainability, MDPI, vol. 7(5), pages 1-29, April.
    6. Schoenwitz, Manuel & Potter, Andrew & Gosling, Jonathan & Naim, Mohamed, 2017. "Product, process and customer preference alignment in prefabricated house building," International Journal of Production Economics, Elsevier, vol. 183(PA), pages 79-90.
    7. Gosling, Jonathan & Naim, Mohamed M., 2009. "Engineer-to-order supply chain management: A literature review and research agenda," International Journal of Production Economics, Elsevier, vol. 122(2), pages 741-754, December.
    8. Cecília G. da Rocha & Carlos T. Formoso & Patrícia Tzortzopoulos, 2015. "Adopting Product Modularity in House Building to Support Mass Customisation," Sustainability, MDPI, vol. 7(5), pages 1-19, April.
    9. Cynthia dos Santos Hentschke & Carlos Torres Formoso & Marcia Elisa Echeveste, 2020. "A Customer Integration Framework for the Development of Mass Customised Housing Projects," Sustainability, MDPI, vol. 12(21), pages 1-26, October.
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