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Pro-Environmental Messages in Job Advertisements and the Intentions to Apply—The Mediating Role of Organizational Attractiveness

Author

Listed:
  • Mafalda Pinto Coelho

    (School of Psychology, ISPA—Instituto Universitário, R. Jardim do Tabaco 34, 1149-041 Lisbon, Portugal)

  • Francisco Cesário

    (School of Psychology, ISPA—Instituto Universitário, R. Jardim do Tabaco 34, 1149-041 Lisbon, Portugal
    Centro de Administração e Políticas Públicas, Instituto Superior de Ciências Sociais e Políticas, Universidade de Lisboa, 1300-663 Lisboa, Portugal
    Management Department, Atlântica Instituto Universitário, Estrada do Cacém, 2730-036 Barcarena, Portugal)

  • Ana Sabino

    (School of Psychology, ISPA—Instituto Universitário, R. Jardim do Tabaco 34, 1149-041 Lisbon, Portugal
    Centro de Administração e Políticas Públicas, Instituto Superior de Ciências Sociais e Políticas, Universidade de Lisboa, 1300-663 Lisboa, Portugal
    APPsyCI—Applied Psychology Research Center Capabilities & Inclusion, ISPA—Instituto Universitário, R. Jardim do Tabaco 34, 1149-041 Lisbon, Portugal)

  • Ana Moreira

    (School of Psychology, ISPA—Instituto Universitário, R. Jardim do Tabaco 34, 1149-041 Lisbon, Portugal
    Department of Psychology, Instituto Superior Manuel Teixeira Gomes, R. Dr. Estevão de Vasconcelos 33ª, 8500-590 Portimão, Portugal)

Abstract

Environmental sustainability is a concept with increasing importance in the way organizations think and outline their cultures, practices, and business strategies to become more attractive. In this sense, the present study aims to understand whether organizations that publish job advertisements regarding sustainable culture and ecological concerns are perceived as more attractive and generate higher intentions to apply. A quantitative study was made with a sample comprising 443 participants. The results suggested that job advertisements with pro-environmental messages generate a higher organizational attractiveness. In addition, organizational attractiveness does not mediate the relationship between the type of advertisement (green vs. non-green) and intentions to apply. Additionally, the results suggested that individuals with greater individual environmental responsibility and intentions of pro-environmental behavior have a greater intention to apply, facing green job advertisements. The role of organizations in adopting green practices to attract and retain the best talent is also discussed, as well as suggestions for future studies.

Suggested Citation

  • Mafalda Pinto Coelho & Francisco Cesário & Ana Sabino & Ana Moreira, 2022. "Pro-Environmental Messages in Job Advertisements and the Intentions to Apply—The Mediating Role of Organizational Attractiveness," Sustainability, MDPI, vol. 14(5), pages 1-11, March.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:5:p:3014-:d:764242
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    References listed on IDEAS

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