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Study on the Effect of Customer Psychological Ownership on Value Co-Creation under Service Ecosystem

Author

Listed:
  • Wen Zhou

    (School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China)

  • Sitan Li

    (Moody College of Communication, University of Texas at Austin, Austin, TX 78705, USA)

  • Xiangxixi Meng

    (Century College, Beijing University of Posts and Telecommunications, Beijing 102101, China)

Abstract

Recently, scholars have tended to study value co-creation from the perspective of service ecosystems, focusing more on the networked, dynamic, and interactive nature of service ecosystems. They believe that the foundation of value co-creation in the service ecosystem is user experience and deep engagement. The deep experience and interaction in the process of value co-creation led to increased psychological ownership, thus increasing the value of users and companies. This study explores the effect of customer psychological ownership on value co-creation from the perspective of deep experience and interaction. The results show that customer psychological ownership and customer fit have a positive effect on the performance of value co-creation, and companies can enhance value co-creation by increasing customers’ sense of belonging and tacit understanding.

Suggested Citation

  • Wen Zhou & Sitan Li & Xiangxixi Meng, 2022. "Study on the Effect of Customer Psychological Ownership on Value Co-Creation under Service Ecosystem," Sustainability, MDPI, vol. 14(5), pages 1-16, February.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:5:p:2660-:d:757870
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    References listed on IDEAS

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    Cited by:

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