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Modeling of Food Consumption Behavior in the Quarantine Period Applied during the Coronavirus SARS-CoV-2 (COVID-19) Outbreak in Turkey

Author

Listed:
  • Asli Zuluğ

    (Gastronomy and Culinary Arts Program, Ozyegin University, Istanbul 34794, Turkey)

  • Dilay Merve Temur

    (Design, Technology and Society Program—Gastronomy and Design Track, Ozyegin University, Istanbul 34794, Turkey)

  • Sevda Kaya

    (Design, Technology and Society Program—Gastronomy and Design Track, Ozyegin University, Istanbul 34794, Turkey)

  • Müge Ertem

    (Design, Technology and Society Program—Gastronomy and Design Track, Ozyegin University, Istanbul 34794, Turkey)

Abstract

The spread of coronavirus worldwide has affected consumer behavior in many ways. This paper tries to investigate the impact of the SARS-CoV-2 (COVID-19) on food consumption behavior of consumers. Food consumption motivation data were assessed and compared before, during, and after the quarantine. An online survey was conducted among about 900 people from 54 different cities in Turkey, between April and May 2020, trying to understand consumers’ changing behavior in their food choices, preferences, and habits during the pandemic period. The aim of this paper is (i) to examine how consumer preferences were influenced by the COVID-19 quarantine period, using an ordered probit analysis, and (ii) to identify differences in the preferences for the food itself, food disinfection and cooking, and shopping preferences before and during the quarantine. Finally, as per the consumers’ body mass index (BMI), correlation with their mood and eating frequencies was observed. The findings indicate that, under stress conditions, like the quarantine period, food preferences and eating behavior changed, and consumers put all those emotions and information into their consumption process.

Suggested Citation

  • Asli Zuluğ & Dilay Merve Temur & Sevda Kaya & Müge Ertem, 2022. "Modeling of Food Consumption Behavior in the Quarantine Period Applied during the Coronavirus SARS-CoV-2 (COVID-19) Outbreak in Turkey," Sustainability, MDPI, vol. 14(4), pages 1-12, February.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:4:p:1975-:d:745557
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    References listed on IDEAS

    as
    1. Scott R Baker & Robert A Farrokhnia & Steffen Meyer & Michaela Pagel & Constantine Yannelis & Jeffrey Pontiff, 0. "How Does Household Spending Respond to an Epidemic? Consumption during the 2020 COVID-19 Pandemic," The Review of Asset Pricing Studies, Society for Financial Studies, vol. 10(4), pages 834-862.
    2. Dr. Rakesh Kumar, 2017. "Consumer Behaviour and Role of Consumer Research in Marketing," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 12(1), pages 65-76, April.
    3. Zhihua Xu & Jingmei Li & Jingzhu Shan & Wensi Zhang, 2021. "Extending the Theory of Planned Behavior to understand residents’ coping behaviors for reducing the health risks posed by haze pollution," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(2), pages 2122-2142, February.
    Full references (including those not matched with items on IDEAS)

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