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The Evolution Game Analysis of Platform Ecological Collaborative Governance Considering Collaborative Cultural Context

Author

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  • Xiaoting Lou

    (School of Economics and Management, Fuzhou University, Fuzhou 350108, China)

  • Zuping Zhu

    (School of Economics and Management, Fuzhou University, Fuzhou 350108, China)

  • Jinkai Liang

    (School of Economics & Management, Northwest University, Xi’an 710127, China)

Abstract

Designing a successful and efficient collaborative governance mechanism to promote the value co-creation of complementors has become critical to platform owners. Therefore, using an evolutionary game theory approach, we first constructed a conceptual model of collaborative governance, analyzing the conditions of collaborative governance of multiple subjects. This was based on the belief that the design of a collaborative governance mechanism needs to nurture collaborative culture and internalize it into the practice of platform governance. Secondly, this paper built a tripartite evolutionary game model of platform enterprises, complementary enterprises, and users, systematically illustrating the strategy evolution process of the three parties under incentive and penalty mechanisms, and simulated the influence of parameters, such as cost, culture, and cooperative willingness, on the evolutionary results. The results showed that: (1) A culture of trust and encouragement of innovation was more conducive to collaborative innovation; (2) Platform enterprises are more sensitive to joint cost investment, work culture environment, and benefit distribution; (3) Complementary enterprises and users have a solid ambition to respond to the impulses of digital technology. In particular, when the initial desire to collaborate is low, the evolutionary process of platform enterprises presents an asymmetric ‘U’ shape. To enable stakeholders of the platform to formally, prudently, and deeply participate in the ecological governance process, platform enterprises should fully use network resources and digital technology to build a platform for high-intensity interaction and communication between complementary enterprises and users, and improve their identification with the innovation culture.

Suggested Citation

  • Xiaoting Lou & Zuping Zhu & Jinkai Liang, 2022. "The Evolution Game Analysis of Platform Ecological Collaborative Governance Considering Collaborative Cultural Context," Sustainability, MDPI, vol. 14(22), pages 1-21, November.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:22:p:14935-:d:970174
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    References listed on IDEAS

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    1. Siobhan O'Mahony & Rebecca Karp, 2022. "From proprietary to collective governance: How do platform participation strategies evolve?," Strategic Management Journal, Wiley Blackwell, vol. 43(3), pages 530-562, March.
    2. Ji, Ping & Ma, Xin & Li, Gang, 2015. "Developing green purchasing relationships for the manufacturing industry: An evolutionary game theory perspective," International Journal of Production Economics, Elsevier, vol. 166(C), pages 155-162.
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