IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i19p11805-d919492.html
   My bibliography  Save this article

From Waste to Luxury Fashion at Elvis & Kresse: A Business Model for Sustainable and Social Innovation in the Circular Economy

Author

Listed:
  • Maria Fernanda Ortiz Dominguez

    (School of Business and Management, Queen Mary University London, London E1 4NS, UK)

  • Yasser Ahmad Bhatti

    (MBS College of Business and Entrepreneurship, King Abdullah Economic City 23965-2609, Saudi Arabia)

Abstract

Managing landfill waste is essential to sustainable resource utilization. With a focus on the luxury fashion industry, this paper highlights the role that sustainable and social innovations can play in reducing environmental waste and improving social outcomes. Elvis & Kresse is a purpose-driven case study, because it was founded to eradicate a problem that had thus far received little attention, namely the problem of disposing of end-of-life fire-hoses. From a business model and circular economy perspective, this article explains how the company’s rescue–transform–donate model has helped to build a sustainable and socially oriented yet profitable luxury brand. The analysis of the case suggests that for scholars, the typical business model canvas merits some revision beyond the current business focus on the financial bottom line to account for the social and ethical dimensions. For practitioners, this case demonstrates how the circular economy can be compatible with luxury fashion by turning waste into durable, fashionable products.

Suggested Citation

  • Maria Fernanda Ortiz Dominguez & Yasser Ahmad Bhatti, 2022. "From Waste to Luxury Fashion at Elvis & Kresse: A Business Model for Sustainable and Social Innovation in the Circular Economy," Sustainability, MDPI, vol. 14(19), pages 1-17, September.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:19:p:11805-:d:919492
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/19/11805/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/19/11805/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Yefei Yang & Han Han & Peter K. C. Lee, 2017. "An Exploratory Study of the Mechanism of Sustainable Value Creation in the Luxury Fashion Industry," Sustainability, MDPI, vol. 9(4), pages 1-16, March.
    2. Zafar Husain & Annayath Maqbool & Abid Haleem & R. D. Pathak & Danny Samson, 2021. "Analyzing the business models for circular economy implementation: a fuzzy TOPSIS approach," Operations Management Research, Springer, vol. 14(3), pages 256-271, December.
    3. Bin Shen, 2014. "Sustainable Fashion Supply Chain: Lessons from H&M," Sustainability, MDPI, vol. 6(9), pages 1-14, September.
    4. Kannan Govindan & Mia Hasanagic, 2018. "A systematic review on drivers, barriers, and practices towards circular economy: a supply chain perspective," International Journal of Production Research, Taylor & Francis Journals, vol. 56(1-2), pages 278-311, January.
    5. Kirchherr, Julian & Reike, Denise & Hekkert, Marko, 2017. "Conceptualizing the circular economy: An analysis of 114 definitions," Resources, Conservation & Recycling, Elsevier, vol. 127(C), pages 221-232.
    6. Federica Acerbi & Claudio Sassanelli & Sergio Terzi & Marco Taisch, 2021. "A Systematic Literature Review on Data and Information Required for Circular Manufacturing Strategies Adoption," Sustainability, MDPI, vol. 13(4), pages 1-26, February.
    7. Caniato, Federico & Caridi, Maria & Crippa, Luca & Moretto, Antonella, 2012. "Environmental sustainability in fashion supply chains: An exploratory case based research," International Journal of Production Economics, Elsevier, vol. 135(2), pages 659-670.
    8. Karaosman, Hakan & Perry, Patsy & Brun, Alessandro & Morales-Alonso, Gustavo, 2020. "Behind the runway: Extending sustainability in luxury fashion supply chains," Journal of Business Research, Elsevier, vol. 117(C), pages 652-663.
    9. Alan Murray & Keith Skene & Kathryn Haynes, 2017. "The Circular Economy: An Interdisciplinary Exploration of the Concept and Application in a Global Context," Journal of Business Ethics, Springer, vol. 140(3), pages 369-380, February.
    10. Leen Gorissen & Karl Vrancken & Saskia Manshoven, 2016. "Transition Thinking and Business Model Innovation–Towards a Transformative Business Model and New Role for the Reuse Centers of Limburg, Belgium," Sustainability, MDPI, vol. 8(2), pages 1-23, January.
    11. Mateusz Lewandowski, 2016. "Designing the Business Models for Circular Economy—Towards the Conceptual Framework," Sustainability, MDPI, vol. 8(1), pages 1-28, January.
    12. Christophe Sempels & Jonas Hoffmann, 2013. "Sustainable Innovation Strategy," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-35261-3.
    13. Katja Zajko & Barbara Bradač Hojnik, 2018. "Social Franchising Model as a Scaling Strategy for ICT Reuse: A Case Study of an International Franchise," Sustainability, MDPI, vol. 10(9), pages 1-28, September.
    14. Davide Galli & Federica Bassanini, 2020. "Reporting Sustainability in China: Evidence from the Global Powers of Luxury Goods," Sustainability, MDPI, vol. 12(9), pages 1-18, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Saliha Karadayi-Usta & Erfan Babaee Tirkolaee, 2023. "Evaluating the Sustainability of Fashion Brands Using a Neutrosophical ORESTE Approach," Sustainability, MDPI, vol. 15(19), pages 1-17, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Umair Tanveer & Shamaila Ishaq & Tifany Oqueli, 2023. "An Insight into the Application of Gradations of Circularity in the Food Packaging Industry: A Systematic Literature Review and a Multiple Case Study," Sustainability, MDPI, vol. 15(4), pages 1-22, February.
    2. Mathivathanan, Deepak & Mathiyazhagan, K. & Khorana, Sangeeta & Rana, Nripendra P. & Arora, Bimal, 2022. "Drivers of circular economy for small and medium enterprises: Case study on the Indian state of Tamil Nadu," Journal of Business Research, Elsevier, vol. 149(C), pages 997-1015.
    3. Animesh Ghosh & Prabha Bhola & Uthayasankar Sivarajah, 2022. "Emerging Associates of the Circular Economy: Analysing Interactions and Trends by a Mixed Methods Systematic Review," Sustainability, MDPI, vol. 14(16), pages 1-41, August.
    4. Oana Dobre-Baron & Alina Nițescu & Dorina Niță & Cătălin Mitran, 2022. "Romania’s Perspectives on the Transition to the Circular Economy in an EU Context," Sustainability, MDPI, vol. 14(9), pages 1-26, April.
    5. Md. Abdul Moktadir & Anil Kumar & Syed Mithun Ali & Sanjoy Kumar Paul & Razia Sultana & Jafar Rezaei, 2020. "Critical success factors for a circular economy: Implications for business strategy and the environment," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3611-3635, December.
    6. Ahmed A. Khalifa & Abdul-Jalil Ibrahim & Abdulkarem I. Amhamed & Muftah H. El-Naas, 2022. "Accelerating the Transition to a Circular Economy for Net-Zero Emissions by 2050: A Systematic Review," Sustainability, MDPI, vol. 14(18), pages 1-20, September.
    7. Ahmad, Farhan & Bask, Anu & Laari, Sini & Robinson, Craig V., 2023. "Business management perspectives on the circular economy: Present state and future directions," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
    8. Chembessi Chedrak & Gohoungodji Paulin & Juste Rajaonson, 2023. "“A fine wine, better with age”: Circular economy historical roots and influential publications: A bibliometric analysis using Reference Publication Year Spectroscopy (RPYS)," Journal of Industrial Ecology, Yale University, vol. 27(6), pages 1593-1612, December.
    9. Gilbert Silvius & Aydan Ismayilova & Vicente Sales-Vivó & Micol Costi, 2021. "Exploring Barriers for Circularity in the EU Furniture Industry," Sustainability, MDPI, vol. 13(19), pages 1-25, October.
    10. Gabi Försterling & Ronald Orth & Benjamin Gellert, 2023. "Transition to a Circular Economy in Europe through New Business Models: Barriers, Drivers, and Policy Making," Sustainability, MDPI, vol. 15(10), pages 1-40, May.
    11. Patrick Grüning & Justina Banionienė & Lina Dagilienė & Michael Donadelli & Marcus Jüppner & Renatas Kizys & Kai Lessmann, 2021. "The Quadrilemma of a Small Open Circular Economy Through a Prism of the 9R Strategies," Bank of Lithuania Working Paper Series 96, Bank of Lithuania.
    12. Ewa Mazur-Wierzbicka, 2021. "Towards Circular Economy—A Comparative Analysis of the Countries of the European Union," Resources, MDPI, vol. 10(5), pages 1-25, May.
    13. Yamoah, Fred A. & Sivarajah, Uthayasankar & Mahroof, Kamran & Peña, Iker González, 2022. "Demystifying corporate inertia towards transition to circular economy: A management frame of reference," International Journal of Production Economics, Elsevier, vol. 244(C).
    14. Hsieh, Chung-Chi & Lathifah, Artya, 2022. "Ordering and waste reuse decisions in a make-to-order system under demand uncertainty," European Journal of Operational Research, Elsevier, vol. 303(3), pages 1290-1303.
    15. Sabina Scarpellini, 2022. "Social impacts of a circular business model: An approach from a sustainability accounting and reporting perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(3), pages 646-656, May.
    16. Clelia Fagone & Margherita Santamicone & Valentina Villa, 2023. "Architecture Engineering and Construction Industrial Framework for Circular Economy: Development of a Circular Construction Site Methodology," Sustainability, MDPI, vol. 15(3), pages 1-23, January.
    17. Jashim Uddin Ahmed & Quazi Tafsirul Islam & Asma Ahmed & Sakib Bin Amin, 2023. "Extending Resource Value-Based Circular Economy Business Model in Emerging Economies: Lessons from India," Business Perspectives and Research, , vol. 11(2), pages 309-321, May.
    18. Augusto Bianchini & Patricia Guarnieri & Jessica Rossi, 2022. "A Framework to Assess Social Indicators in a Circular Economy Perspective," Sustainability, MDPI, vol. 14(13), pages 1-21, June.
    19. Pedro A. B. Lima & Gessica M. K. Jesus & Camila R. Ortiz & Fernanda C. O. Frascareli & Fernando B. Souza & Enzo B. Mariano, 2021. "Sustainable Development as Freedom: Trends and Opportunities for the Circular Economy in the Human Development Literature," Sustainability, MDPI, vol. 13(23), pages 1-26, December.
    20. Lahcen, Bart & Eyckmans, Johan & Rousseau, Sandra & Dams, Yoko & Brusselaers, Jan, 2022. "Modelling the circular economy: Introducing a supply chain equilibrium approach," Ecological Economics, Elsevier, vol. 197(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:19:p:11805-:d:919492. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.