IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i15p9575-d880113.html
   My bibliography  Save this article

The Impact of the COVID-19 Pandemic on the Perception of Globalization and Consumer Behavior

Author

Listed:
  • Alicja Fandrejewska

    (Faculty of Management, University of Warsaw, Krakowskie Przedmieście 26/28, 00-927 Warsaw, Poland)

  • Witold Chmielarz

    (Faculty of Management, University of Warsaw, Krakowskie Przedmieście 26/28, 00-927 Warsaw, Poland)

  • Marek Zborowski

    (Faculty of Management, University of Warsaw, Krakowskie Przedmieście 26/28, 00-927 Warsaw, Poland)

Abstract

The main purpose of this article was to identify the impacts of globalization and information and communication technologies on the consumer behavior of a young population aged 18–34 before and during the COVID-19 pandemic. The research was conducted using the CAWI (computer-assisted web interview) method using convenient sampling involving students of the University of Warsaw. The survey was carried out in three stages: in March 2020, December 2020 and November 2021. The last cycle of research enabled the authors to examine the changes in consumer behavior trends nearly two years after the outbreak of the COVID-19 pandemic in Poland and compare them with the tendencies that could be observed in March 2020 and December 2020. The findings from all survey questionnaires indicate that the behavior of respondents is generally consistent with consumer trends established and described in several reports concerning the impact of the COVID-19 pandemic on people’s perception of globalization and consumer behavior. The main observation in terms of online purchases was that the growth itself was not very significant, but the frequency of purchases over the Internet increased. A similar trend could be observed in the case of using social media. Research of this scope was carried out in Poland for the first time, which proves the originality and value of this paper.

Suggested Citation

  • Alicja Fandrejewska & Witold Chmielarz & Marek Zborowski, 2022. "The Impact of the COVID-19 Pandemic on the Perception of Globalization and Consumer Behavior," Sustainability, MDPI, vol. 14(15), pages 1-14, August.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:15:p:9575-:d:880113
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/15/9575/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/15/9575/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Amankwah-Amoah, Joseph & Khan, Zaheer & Wood, Geoffrey & Knight, Gary, 2021. "COVID-19 and digitalization: The great acceleration," Journal of Business Research, Elsevier, vol. 136(C), pages 602-611.
    2. Nezameddin Faghih & Amir Forouharfar, 2022. "An Introduction to Socioeconomic Dynamics of the COVID-19 Crisis: Global, Regional, and Local Perspectives," Contributions to Economics, in: Nezameddin Faghih & Amir Forouharfar (ed.), Socioeconomic Dynamics of the COVID-19 Crisis, chapter 0, pages 1-15, Springer.
    3. Nezameddin Faghih & Amir Forouharfar (ed.), 2022. "Socioeconomic Dynamics of the COVID-19 Crisis," Contributions to Economics, Springer, number 978-3-030-89996-7.
    4. Rithika Dulam & Kazuo Furuta & Taro Kanno, 2021. "Consumer Panic Buying: Realizing Its Consequences and Repercussions on the Supply Chain," Sustainability, MDPI, vol. 13(8), pages 1-24, April.
    5. Ayyoob Sharifi & Amir Reza Khavarian-Garmsir & Rama Krishna Reddy Kummitha, 2021. "Contributions of Smart City Solutions and Technologies to Resilience against the COVID-19 Pandemic: A Literature Review," Sustainability, MDPI, vol. 13(14), pages 1-28, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ali Zackery & Joseph Amankwah-Amoah & Zahra Heidari Darani & Shiva Ghasemi, 2022. "COVID-19 Research in Business and Management: A Review and Future Research Agenda," Sustainability, MDPI, vol. 14(16), pages 1-32, August.
    2. Amir Reza Khavarian-Garmsir & Ayyoob Sharifi & Mohammad Hajian Hossein Abadi & Zahra Moradi, 2023. "From Garden City to 15-Minute City: A Historical Perspective and Critical Assessment," Land, MDPI, vol. 12(2), pages 1-15, February.
    3. Zahoor, Nadia & Zopiatis, Anastasios & Adomako, Samuel & Lamprinakos, Grigorios, 2023. "The micro-foundations of digitally transforming SMEs: How digital literacy and technology interact with managerial attributes," Journal of Business Research, Elsevier, vol. 159(C).
    4. Abrardi Laura & Grinza Elena & Manello Alessandro & Porta Flavio, 2022. "Work From Home Arrangements and Organizational Performance in Italian SMEs: Evidence from the COVID-19 Pandemic," Working papers 076, Department of Economics and Statistics (Dipartimento di Scienze Economico-Sociali e Matematico-Statistiche), University of Torino.
    5. Guohua He & Zirun Hu, 2022. "A Model of Panic Buying and Workforce under COVID-19," IJERPH, MDPI, vol. 19(24), pages 1-14, December.
    6. Jeong, Dayun & Ko, Eunju & Taylor, Charles R., 2023. "Don't touch the Merchandise! Factors associated with consumer preference for contact free shopping," Journal of Business Research, Elsevier, vol. 154(C).
    7. Qing-Hua Mao & Jiang-Xiao Hou & Peng-Zhen Xie, 2022. "Dynamic Impact of the Perceived Value of Public on Panic Buying Behavior during COVID-19," Sustainability, MDPI, vol. 14(9), pages 1-15, April.
    8. Fernando Almeida & José Morais & José Duarte Santos, 2022. "A Bibliometric Analysis of the Scientific Outcomes of European Projects on the Digital Transformation of SMEs," Publications, MDPI, vol. 10(4), pages 1-18, September.
    9. Irineu de Brito Junior & Hugo Tsugunobu Yoshida Yoshizaki & Flaviane Azevedo Saraiva & Nathan de Campos Bruno & Roberto Fray da Silva & Celso Mitsuo Hino & Larissa Limongi Aguiar & Isabella Marrey Fer, 2023. "Panic Buying Behavior Analysis according to Consumer Income and Product Type during COVID-19," Sustainability, MDPI, vol. 15(2), pages 1-17, January.
    10. Ali, Maged & Gomes, Lucas Moreira & Azab, Nahed & de Moraes Souza, João Gabriel & Sorour, M. Karim & Kimura, Herbert, 2023. "Panic buying and fake news in urban vs. rural England: A case study of twitter during COVID-19," Technological Forecasting and Social Change, Elsevier, vol. 193(C).
    11. Tüzin Baycan & Suat Tuysuz, 2022. "Special Feature on social, economic, and spatial impacts of COVID-19 pandemic in Turkey," Asia-Pacific Journal of Regional Science, Springer, vol. 6(3), pages 1041-1051, October.
    12. Xue Ding & Mengling Qin & Linsen Yin & Dayong Lv & Yao Bai, 2023. "Research on FinTech Talent Evaluation Index System and Recruitment Strategy: Evidence From Shanghai in China," SAGE Open, , vol. 13(4), pages 21582440231, November.
    13. Forliano, Canio & Bullini Orlandi, Ludovico & Zardini, Alessandro & Rossignoli, Cecilia, 2023. "Technological orientation and organizational resilience to Covid-19: The mediating role of strategy's digital maturity," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
    14. Maria Rosaria Gualano & Leonardo Villani & Walter Ricciardi, 2023. "Pandemic Preparedness among Big Energy Companies: Call to Research and Action," IJERPH, MDPI, vol. 20(4), pages 1-12, February.
    15. Nawaz, Muhammad Zahid & Nawaz, Shahid & Guzmán, Francisco & Plotkina, Daria, 2023. "The aftermath of Covid-19: The rise of pandemic animosity among consumers and its scale development," Journal of Business Research, Elsevier, vol. 157(C).
    16. Schade Katrin & Müller Andre & Holdack Eric & Hübscher Marcus & Lurie Katja & Schulze Juana, 2021. "Digitalization and City Center Resilience. Exploring Visitors’ Perceptions in Leipzig, Germany," ZFW – Advances in Economic Geography, De Gruyter, vol. 65(3-4), pages 132-146, December.
    17. Torabi, Zabih-Allah & Rezvani, Mohammad Reza & Hall, C. Michael & Allam, Zaheer, 2023. "On the post-pandemic travel boom: How capacity building and smart tourism technologies in rural areas can help - evidence from Iran," Technological Forecasting and Social Change, Elsevier, vol. 193(C).
    18. Dahl, Andrew J. & Peltier, James W. & Swan, Eric L., 2023. "Anticipatory value-in-use in early-stage digital health service transformations: How consumers assess value propositions before and after abrupt, exogenous shocks," Journal of Business Research, Elsevier, vol. 163(C).
    19. Changling Sun & Ziang Lin & Marek Vochozka & Zuzana Vincúrová, 2022. "Digital transformation and corporate cash holdings in China’s A-share listed companies," Oeconomia Copernicana, Institute of Economic Research, vol. 13(4), pages 1081-1116, December.
    20. Carles Carreras & Lluís Frago, 2022. "Could a Retail-Less City Be Sustainable? The Digitalization of the Urban Economy against the City," Sustainability, MDPI, vol. 14(8), pages 1-16, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:15:p:9575-:d:880113. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.