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Adaptation and resilience in retail: Exploring consumer clusters in the new normal

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  • Stanca, Liana
  • Dabija, Dan-Cristian
  • Câmpian, Veronica

Abstract

This research delves into the diverse responses of individuals to the challenges of the COVID-19 pandemic and subsequent shopping behaviour.

Suggested Citation

  • Stanca, Liana & Dabija, Dan-Cristian & Câmpian, Veronica, 2025. "Adaptation and resilience in retail: Exploring consumer clusters in the new normal," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
    • Handle: RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004089
    DOI: 10.1016/j.jretconser.2024.104112
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    References listed on IDEAS

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