Sustainable Tourism: A Human-Centered Approach

The aim of this paper is to present an alternative approach to sustainable tourism-derived from the human-centered angle. In line with this assumption, when considering the principles of sustainable tourism, the opinions of all groups of tourism actors, including host communities, tourists and tourism businesses should be taken into account equally with other factors, not merely as one of many decision makers, but as the main frame of reference. The research methodology is twofold. As regards the theoretical foundation, the model approach has been applied to conceptualize the intra-generational and inter-generational perspectives upon tourism sustainability. Consequently, the former is concerned with the problem of internal sustainability connected with the advantages achieved and disadvantages borne by tourism actors. The inter-generational perspective, on the other hand, is related to the problem of long-term tourism development under conditions of internal sustainability. In the empirical part of the research, the model was applied in a survey carried out in seven chosen areas in Poland. To this end, a set of auxiliary tools (an adopted Likert scale and a working matrix) was developed and positively tested in real-life conditions. The novelty of the study as a whole consists in the fact that it postulates taking into consideration the ‘human-centered perspective’ related to all groups of tourism actors, including who are not directly involved in tourism activity.