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How Chinese Students’ Travel Constraints Influence Their Travel Intentions in Thailand: Moderating Role of Cross-Cultural Adaptation

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  • Jehn-Yih Wong

    (Department of Business Administration, Ming Chuan University, Taoyuan City 333, Taiwan)

  • Cheng-Yi Kuo

    (Department of Business Administration, Ming Chuan University, Taoyuan City 333, Taiwan
    Department of Tourism Management, Dhurakij Pundit University, Bangkok 10210, Taiwan)

Abstract

This study clarified the controversial travel constraints in the tourism literature and test the moderating role of cross-cultural adaptation (CCA) on the relationship between travel constraints and travel intention. In this study, 897 questionnaires were collected from Chinese students studying in Thailand. Structural equation modeling was adopted to test the proposed model, and the moderating effect of CCA was examined via multigroup analysis. Results demonstrated that interpersonal constraints positively influenced students’ travel intentions, whereas intrapersonal and structural constraints negatively affected such intentions. A significant moderating effect of CCA was also observed in the relationship between “interpersonal constraints and travel intentions” and “structural constraints and travel intentions”. Theoretical and practical implications for academics and practitioners in tourism and education management are provided.

Suggested Citation

  • Jehn-Yih Wong & Cheng-Yi Kuo, 2021. "How Chinese Students’ Travel Constraints Influence Their Travel Intentions in Thailand: Moderating Role of Cross-Cultural Adaptation," Sustainability, MDPI, vol. 13(4), pages 1-14, February.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:4:p:1665-:d:493019
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    References listed on IDEAS

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    1. Hung, Kam & Petrick, James F., 2012. "Testing the effects of congruity, travel constraints, and self-efficacy on travel intentions: An alternative decision-making model," Tourism Management, Elsevier, vol. 33(4), pages 855-867.
    2. Lai, Chengting & Li, Xiang (Robert) & Harrill, Rich, 2013. "Chinese outbound tourists' perceived constraints to visiting the United States," Tourism Management, Elsevier, vol. 37(C), pages 136-146.
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