IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i23p13314-d692853.html
   My bibliography  Save this article

Sustainable Mountain-Based Health and Wellness Tourist Destinations: The Interrelationships between Tourists’ Satisfaction, Behavioral Intentions, and Competitiveness

Author

Listed:
  • Liyun Zeng

    (Rattanakosin International College of Creative Entrepreneurship, Rajamangala University of Technology Rattanakosin, Bangkok 10700, Thailand
    Civil and Architectural Engineering Institute, Panzhihua University, Panzhihua 617000, China)

  • Rita Yi Man Li

    (Sustainable Real Estate Research Center, Hong Kong Shue Yan University, Hong Kong 999077, China)

  • Xuankai Huang

    (Civil and Architectural Engineering Institute, Panzhihua University, Panzhihua 617000, China)

Abstract

As mountain-based health and wellness tourism increases, destination competitiveness becomes ever fiercer. The pre-visit expectations and post-visit perceptions of tourists and the tourists’ behavioral intentions are related to the competitiveness of mountain-based health and wellness tourist destinations. Using structural equation modeling (SEM), we explored the factors that affect destination competitiveness and its relationships with tourism satisfaction and tourists’ behavioral intentions to return to and to recommend the location to others. We used a questionnaire for data collection from 550 tourists who visited a mountain-based health and wellness tourist destination in Panzhihua, China. The results suggested that there is an indirect positive correlation between tourists’ satisfaction and destination competitiveness, as well as a direct positive correlation between behavioral intentions and destination competitiveness, illustrating that tourist behavioral intentions can be an important factor in destination competitiveness. In the case of Panzhihua, the tourist source market in China has provided a competitive edge to this city. In addition, considering the environment’s capacity, developing an intention to return in tourists is important for tourism marketing in view of the increasing mountain-based health and wellness tourism competitiveness and concerns about sustainability.

Suggested Citation

  • Liyun Zeng & Rita Yi Man Li & Xuankai Huang, 2021. "Sustainable Mountain-Based Health and Wellness Tourist Destinations: The Interrelationships between Tourists’ Satisfaction, Behavioral Intentions, and Competitiveness," Sustainability, MDPI, vol. 13(23), pages 1-20, December.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:23:p:13314-:d:692853
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/23/13314/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/23/13314/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Alexandr Nikolaevich Dunets & Veronika Yankovskaya & Alla Borisovna Plisova & Mariya Vladimirovna Mikhailova & Igor Borisovich Vakhrushev & Roman A. Aleshko, 2020. "Health tourism in low mountains: a case study," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(3), pages 2213-2227, March.
    2. Jamie M. Chen & Bart Neuts & Peter Nijkamp & Jingjing Liu, 2016. "Demand Determinants of Cruise Tourists in Competitive Markets: Motivation, Preference and Intention," Tourism Economics, , vol. 22(2), pages 227-253, April.
    3. Taplin, Ross H., 2013. "The influence of competition on visitor satisfaction and loyalty," Tourism Management, Elsevier, vol. 36(C), pages 238-246.
    4. Elena Pessot & Daniele Spoladore & Andrea Zangiacomi & Marco Sacco, 2021. "Natural Resources in Health Tourism: A Systematic Literature Review," Sustainability, MDPI, vol. 13(5), pages 1-17, March.
    5. Yuxiang Zheng & Jiaying Wang & Sang-Bing Tsai & Guodong Li & Jiangtao Wang & Jie Zhou, 2017. "Research on Customer Satisfaction in Marine Cultural and Sustainable Tourism—A Case Study of Shanghai," Sustainability, MDPI, vol. 9(6), pages 1-11, May.
    6. Jie Yin & Youcheng Chen & Yingchao Ji, 2021. "Effect of the event strength of the coronavirus disease (COVID‐19) on potential online organic agricultural product consumption and rural health tourism opportunities," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(5), pages 1156-1171, July.
    7. Chenkuo Pai & Sangguk Kang & Yumeng Liu & Yingchuan Zheng, 2021. "An Examination of Revisit Intention Based on Perceived Smart Tourism Technology Experience," Sustainability, MDPI, vol. 13(2), pages 1-14, January.
    8. Beatriz Palacios-Florencio & Luna Santos-Roldán & Juan Manuel Berbel-Pineda & Ana María Castillo-Canalejo, 2021. "Sustainable Tourism as a Driving force of the Tourism Industry in a Post-Covid-19 Scenario," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 158(3), pages 991-1011, December.
    9. Chee Hua Chin & May Chiun Lo & Zaidi bin Razak & Pooria Pasbakhsh & Abang Azlan Mohamad, 2020. "Resources Confirmation for Tourism Destinations Marketing Efforts Using PLS-MGA: The Moderating Impact of Semirural and Rural Tourism Destination," Sustainability, MDPI, vol. 12(17), pages 1-23, August.
    10. Liyun Zeng & Rita Yi Man Li, 2021. "Tourist Satisfaction, Willingness to Revisit and Recommend, and Mountain Kangyang Tourism Spots Sustainability: A Structural Equation Modelling Approach," Sustainability, MDPI, vol. 13(19), pages 1-20, September.
    11. Crouch, Geoffrey I. & Ritchie, J. R. Brent, 1999. "Tourism, Competitiveness, and Societal Prosperity," Journal of Business Research, Elsevier, vol. 44(3), pages 137-152, March.
    12. Anna, Petrenko, 2016. "Мaркування готової продукції як складова частина інформаційного забезпечення маркетингової діяльності підприємств овочепродуктового підкомплексу," Agricultural and Resource Economics: International Scientific E-Journal, Agricultural and Resource Economics: International Scientific E-Journal, vol. 2(1), March.
    13. Rob Eisinga & Manfred Grotenhuis & Ben Pelzer, 2013. "The reliability of a two-item scale: Pearson, Cronbach, or Spearman-Brown?," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 58(4), pages 637-642, August.
    14. Tiago Savi Mondo & Gabriela Gonçalves Silveira Fiates, 2017. "TOURQUAL: Proposal of a Protocol For Quality Evaluation on Services at Tourist Attractions," Brazilian Business Review, Fucape Business School, vol. 14(4), pages 448-465, July.
    15. Xumei Pan & Zhaoping Yang & Fang Han & Yayan Lu & Qin Liu, 2019. "Evaluating Potential Areas for Mountain Wellness Tourism: A Case Study of Ili, Xinjiang Province," Sustainability, MDPI, vol. 11(20), pages 1-15, October.
    16. Rita Yi Man Li & Sun Wah Poon, 2011. "Using Web 2.0 To Share Knowledge Of Construction Safety: The Fable Of Economic Animals," Economic Affairs, Wiley Blackwell, vol. 31(1), pages 73-79, March.
    17. Jensen, Øystein & Li, Yuan & Uysal, Muzaffer, 2017. "Visitors’ satisfaction at managed tourist attractions in Northern Norway: Do on-site factors matter?," Tourism Management, Elsevier, vol. 63(C), pages 277-286.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Xiaoyan Zhang & Rita Yi Man Li & Zhizhong Sun & Xin Li & Sarminah Samad & Ubaldo Comite & Liviu Marian Matac, 2022. "Supply Chain Integration and Its Impact on Operating Performance: Evidence from Chinese Online Companies," Sustainability, MDPI, vol. 14(21), pages 1-16, November.
    2. Mihai F. Băcilă & Raluca Ciornea & Luiza M. Souca & Alexandra M. Drule, 2022. "Content Analysis on Sustainability Dimensions in DMOs’ Social Media Videos Advertising the World’s Most Visited Cities," Sustainability, MDPI, vol. 14(19), pages 1-25, September.
    3. Thadathibesra Phuthong & Pongpun Anuntavoranich & Achara Chandrachai & Krerk Piromsopa, 2022. "Developing and Validating an Assessment Scale to Measure the Competitiveness of Wellness Destinations," Sustainability, MDPI, vol. 14(7), pages 1-27, March.
    4. Ana-Irina Lequeux-Dincă & Amira-Andreea Sava & Camelia Teodorescu & Aurel Gheorghilaş & Mioara Clius, 2022. "Sport Event Tourism in Bucharest. UEFA EURO 2020 Case Study," Sustainability, MDPI, vol. 14(21), pages 1-29, November.
    5. Yushan Wu & Rita Yi Man Li & Sher Akbar & Qinghua Fu & Sarminah Samad & Ubaldo Comite, 2022. "The Effectiveness of Humble Leadership to Mitigate Employee Burnout in the Healthcare Sector: A Structural Equation Model Approach," Sustainability, MDPI, vol. 14(21), pages 1-20, October.
    6. Umer Zaman, 2023. "Seizing Momentum on Climate Action: Nexus between Net-Zero Commitment Concern, Destination Competitiveness, Influencer Marketing, and Regenerative Tourism Intention," Sustainability, MDPI, vol. 15(6), pages 1-19, March.
    7. Sanja Obradović & Vladimir Stojanović & Aleksandra Tešin & Ivan Šećerov & Milana Pantelić & Dragan Dolinaj, 2022. "Memorable Tourist Experiences in National Parks: Impacts on Future Intentions and Environmentally Responsible Behavior," Sustainability, MDPI, vol. 15(1), pages 1-22, December.
    8. Takatoshi Murayama & Graham Brown & Rob Hallak & Kohsuke Matsuoka, 2022. "Tourism Destination Competitiveness: Analysis and Strategy of the Miyagi Zaō Mountains Area, Japan," Sustainability, MDPI, vol. 14(15), pages 1-17, July.
    9. Bingjiang Luan & Hanshuo Yang & Hong Zou & Xi Yu, 2023. "The impact of the digital economy on inter-city carbon transfer in China using the life cycle assessment model," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-14, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Liyun Zeng & Rita Yi Man Li, 2021. "Tourist Satisfaction, Willingness to Revisit and Recommend, and Mountain Kangyang Tourism Spots Sustainability: A Structural Equation Modelling Approach," Sustainability, MDPI, vol. 13(19), pages 1-20, September.
    2. Huanchen Tang & Ruiqi Wang & Xiaowen Jin & Zhengzheng Zhang, 2022. "The Effects of Motivation, Destination Image and Satisfaction on Rural Tourism Tourists’ Willingness to Revisit," Sustainability, MDPI, vol. 14(19), pages 1-17, September.
    3. Vivian Welch & Christine M. Mathew & Panteha Babelmorad & Yanfei Li & Elizabeth T. Ghogomu & Johan Borg & Monserrat Conde & Elizabeth Kristjansson & Anne Lyddiatt & Sue Marcus & Jason W. Nickerson & K, 2021. "Health, social care and technological interventions to improve functional ability of older adults living at home: An evidence and gap map," Campbell Systematic Reviews, John Wiley & Sons, vol. 17(3), September.
    4. Persson, Petra & Qiu, Xinyao & Rossin-Slater, Maya, 2021. "Family Spillover Effects of Marginal Diagnoses: The Case of ADHD," IZA Discussion Papers 14020, Institute of Labor Economics (IZA).
    5. Menkhoff, Lukas & Miethe, Jakob, 2019. "Tax evasion in new disguise? Examining tax havens' international bank deposits," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 176, pages 53-78.
    6. Ran Abramitzky & Roy Mill & Santiago Pérez, 2020. "Linking individuals across historical sources: A fully automated approach," Historical Methods: A Journal of Quantitative and Interdisciplinary History, Taylor & Francis Journals, vol. 53(2), pages 94-111, April.
    7. Werner Eichhorst & Ulf Rinne, 2017. "Digital Challenges for the Welfare State," CESifo Forum, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 18(04), pages 03-08, December.
    8. Sant'Anna, Ana Claudia & Bergtold, Jason & Shanoyan, Aleksan & Caldas, Marcellus & Granco, Gabriel, 2021. "Deal or No Deal? Analysis of Bioenergy Feedstock Contract Choice with Multiple Opt-out Options and Contract Attribute Substitutability," 2021 Conference, August 17-31, 2021, Virtual 315289, International Association of Agricultural Economists.
    9. Tommaso Colussi & Ingo E. Isphording & Nico Pestel, 2021. "Minority Salience and Political Extremism," American Economic Journal: Applied Economics, American Economic Association, vol. 13(3), pages 237-271, July.
    10. Armindo Frias & João Cabral & à lvaro Costa, 2015. "Logistic optimization in tourism networks," ERSA conference papers ersa15p1451, European Regional Science Association.
    11. Erkmen Giray Aslim, 2019. "The Relationship Between Health Insurance and Early Retirement: Evidence from the Affordable Care Act," Eastern Economic Journal, Palgrave Macmillan;Eastern Economic Association, vol. 45(1), pages 112-140, January.
    12. Balint, T. & Lamperti, F. & Mandel, A. & Napoletano, M. & Roventini, A. & Sapio, A., 2017. "Complexity and the Economics of Climate Change: A Survey and a Look Forward," Ecological Economics, Elsevier, vol. 138(C), pages 252-265.
    13. Edna P. Conwi & Alexander G. Cortez & Normita Ramos, 2016. "Effects of the Dualized Training Program on the Occupational Interest of the Students Enrolled in Bachelor of Science in Hotel and Restaurant Management," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 7(1), pages 31-36, January.
    14. Nihan Akyelken, 2017. "Mobility-Related Economic Exclusion: Accessibility and Commuting Patterns in Industrial Zones in Turkey," Social Inclusion, Cogitatio Press, vol. 5(4), pages 175-182.
    15. Youngna Choi, 2022. "Economic Stimulus and Financial Instability: Recent Case of the U.S. Household," JRFM, MDPI, vol. 15(6), pages 1-25, June.
    16. Camillia Kong & John Coggon & Michael Dunn & Penny Cooper, 2019. "Judging Values and Participation in Mental Capacity Law," Laws, MDPI, vol. 8(1), pages 1-22, February.
    17. Lyn M. Van Swol & Paul Hangsan Ahn & Andrew Prahl & Zhenxing Gong, 2021. "Language Use in Group Discourse and Its Relationship to Group Processes," SAGE Open, , vol. 11(1), pages 21582440211, March.
    18. Dreher, Axel & Fuchs, Andreas & Langlotz, Sarah, 2019. "The effects of foreign aid on refugee flows," European Economic Review, Elsevier, vol. 112(C), pages 127-147.
    19. Yang, Yong, 2012. "Agglomeration density and tourism development in China: An empirical research based on dynamic panel data model," Tourism Management, Elsevier, vol. 33(6), pages 1347-1359.
    20. Dindo, Pietro & Massari, Filippo, 2020. "The wisdom of the crowd in dynamic economies," Theoretical Economics, Econometric Society, vol. 15(4), November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:23:p:13314-:d:692853. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.