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Research on Customer Satisfaction in Marine Cultural and Sustainable Tourism—A Case Study of Shanghai

Author

Listed:
  • Yuxiang Zheng

    (School of Economics & Management, Shanghai Maritime University, Shanghai 201306, China)

  • Jiaying Wang

    (School of Economics & Management, Shanghai Maritime University, Shanghai 201306, China)

  • Sang-Bing Tsai

    (Zhongshan Institute, University of Electronic Science and Technology of China, Zhongshan 528400, China
    Economics and Management College, Civil Aviation University of China, Tianjin 300300, China
    Law School, Nankai University, Tianjin 300071, China)

  • Guodong Li

    (Economics and Management College, Civil Aviation University of China, Tianjin 300300, China)

  • Jiangtao Wang

    (Zhongshan Institute, University of Electronic Science and Technology of China, Zhongshan 528400, China)

  • Jie Zhou

    (College of Tourism and Service Management, Nankai University, Tianjin 300071, China)

Abstract

In recent years, marine cultural tourism, an emerging tourism mode, has become more and more popular among tourists, and demonstrates broad market prospects. However, Chinese marine cultural tourism is still in the development and growth stage, and the level of customer satisfaction is uneven. The improvement of the customer satisfaction level is conducive to meeting customers’ demands in marine cultural tourism and enhancing the competitiveness of Chinese marine cultural tourism. Based on theoretical research and the practical situation of marine cultural tourism, this paper implements empirical investigation and research into customer satisfaction in marine cultural tourism in Shanghai, China. According to the research results, it proposes improving the level of customer satisfaction in Chinese marine cultural tourism from the perspectives of ocean culture tourism promotion, customer satisfaction evaluation, service level management and environment construction of scenic spots, tourism branding and the marine cultural accomplishments of tourists, so as to promote the sustainable development of marine cultural tourism.

Suggested Citation

  • Yuxiang Zheng & Jiaying Wang & Sang-Bing Tsai & Guodong Li & Jiangtao Wang & Jie Zhou, 2017. "Research on Customer Satisfaction in Marine Cultural and Sustainable Tourism—A Case Study of Shanghai," Sustainability, MDPI, vol. 9(6), pages 1-11, May.
    • Handle: RePEc:gam:jsusta:v:9:y:2017:i:6:p:921-:d:100083
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    References listed on IDEAS

    as
    1. Qunzhen Qu & Sang-Bing Tsai & Mengxue Tang & Congjiang Xu & Weiwei Dong, 2016. "Marine Ecological Environment Management Based on Ecological Compensation Mechanisms," Sustainability, MDPI, vol. 8(12), pages 1-10, December.
    2. Sang-Bing Tsai & Yu-Min Wei & Kuan-Yu Chen & Lei Xu & Peng Du & Hung-Chun Lee, 2016. "Evaluating green suppliers from a green environmental perspective," Environment and Planning B, , vol. 43(5), pages 941-959, September.
    3. Baoshan Ge & Dake Jiang & Yang Gao & Sang-Bing Tsai, 2016. "The Influence of Legitimacy on a Proactive Green Orientation and Green Performance: A Study Based on Transitional Economy Scenarios in China," Sustainability, MDPI, vol. 8(12), pages 1-20, December.
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    Citations

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    Cited by:

    1. Liyun Zeng & Rita Yi Man Li & Xuankai Huang, 2021. "Sustainable Mountain-Based Health and Wellness Tourist Destinations: The Interrelationships between Tourists’ Satisfaction, Behavioral Intentions, and Competitiveness," Sustainability, MDPI, vol. 13(23), pages 1-20, December.
    2. Ha-Won Jang & Soo-Bum Lee, 2020. "Serving Robots: Management and Applications for Restaurant Business Sustainability," Sustainability, MDPI, vol. 12(10), pages 1-15, May.
    3. Tsu-Ming Yeh & Shun-Hsing Chen & Tsen-Fei Chen, 2019. "The Relationships among Experiential Marketing, Service Innovation, and Customer Satisfaction—A Case Study of Tourism Factories in Taiwan," Sustainability, MDPI, vol. 11(4), pages 1-12, February.
    4. Shaker Habis Nawafleh & Prof. Dr. Suleiman Al-Khattab, 2019. "The Impact of Marketing Innovation on Customer Satisfaction in Aqaba Special Economic Zone Authority," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(3), pages 399-417, July.
    5. Chien-Chi Chu & Sang-Bing Tsai & Yinghui Chen & Xiyang Li & Yuming Zhai & Quan Chen & Zeng Jing & Zeng-Zi Ju & Bin Li, 2017. "An Empirical Study on the Relationship between Investor Protection, Government Behavior, and Financial Development," Sustainability, MDPI, vol. 9(12), pages 1-14, November.

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